Brand Tone

Welcoming & Friendly, Informative & Guiding, Passionate & Enthusiastic, Community-Focused, Professional & Trustworthy

Brand Values

• •Quality
• •Customer Service
• •Community
• •Integrity & Transparency
• •Accessibility & Inclusivity
• •Guidance & Support

Best Practices

• •Emphasize the "Sisters" and "Family" Angle: Consistently use language that reflects a personal, caring, and family-run business. Words like "we," "us," "our family," and direct addresses like "your Twisted Sisters" can reinforce this.
• •Prioritize a Welcoming and Inclusive Voice: Ensure copy is approachable for beginners while still being engaging for experienced vapers. Avoid overly technical jargon without explanation. Phrases like "vapers of all levels," "new to vaping?," and "we're here to help" are key.
• •Highlight Community and Support: Regularly incorporate messages about their commitment to building a supportive vaping community. Use terms like "join our community," "supportive space," and "vaping family."
• •Be Informative and Guiding, Not Just Salesy: While the goal is to sell products, the copy should also offer genuine advice and information, reflecting their value of guiding customers. This builds trust and positions them as experts.
• •Maintain Transparency and Integrity in All Communications: Whether it's about products, pricing, or policies (like the delivery fee update), ensure the language is clear, honest, and straightforward, reinforcing their stated values.

Social Perception

Positive (local brick-and-mortar), Helpful & Knowledgeable (for new vapers), Limited Online Visibility (Social Media), General Industry Scrutiny

Copy Examples

• •Headline: Your Vaping Journey Starts Here. Two Sisters, One Passion for Quality. Body: New to vaping or a seasoned pro? At Twisted Sisters, we're more than just a shop; we're a family of enthusiasts ready to guide you. Discover top-quality vapes, e-juices, and a community that cares.
• •Headline: Flavor & Community: That's the Twisted Sisters Promise. Body: We handpick the best vaping products because, just like you, we're passionate about a great experience. Join our supportive community and find your perfect vape with guidance you can trust.
• •Headline: Not Sure Where to Begin? We're Here to Help! Body: The world of vaping can seem overwhelming, but your Twisted Sisters are here to make it easy and enjoyable. Friendly advice, quality products, and a welcoming vibe – that's our guarantee. Let's find the right fit for you.
• •Headline: More Than Just Vape: It's a Sisterhood (and Brotherhood!) of Vapers. Body: Founded by two sisters who love the vape life, we're all about building a supportive space for every vaper. Explore our diverse range, get honest advice, and become part of the Twisted family.
• •Headline: Quality Vapes, Competitive Prices, and a Warm Welcome – Always. Body: At Twisted Sisters Vape Shop, integrity and your satisfaction are at the heart of what we do. We offer a wide selection backed by our commitment to excellence and a passion for the vaping community.