Brand Tone

Friendly and Approachable, Enthusiastic and Fun, Supportive and Empowering, Casual and Relatable

Brand Values

• •Customer Satisfaction
• •Affordability and Trendiness
• •Sisterhood and Connection
• •Authenticity
• •Confidence Building

Best Practices

• •Embrace "Sisterly" Language: Use warm, familiar, and encouraging terms like "sis," "gorgeous," "honey," "babe" (where appropriate for the platform, like TikTok). Keep it friendly and down-to-earth.
• •Inject Enthusiasm: Utilize positive adjectives, exclamation points (sparingly but effectively), and emojis to convey excitement about products and engage with the audience.
• •Focus on Empowerment: Craft messages that uplift and aim to boost confidence. Highlight how the clothing can make customers feel good about themselves.
• •Keep it Real and Relatable: Avoid overly formal or corporate language. Share behind-the-scenes content and use everyday conversational style that resonates with your "small town dream" roots.
• •Be Consistent Across Platforms: While the style might vary slightly (e.g., TikTok can be more informal than an email), the core friendly, enthusiastic, and supportive tone should be recognizable everywhere your brand communicates. Regularly review content across all channels to ensure alignment.

Social Perception

Positive Customer Experiences, Engaged Community, Appreciation for Personal Touch. The boutique is seen as a source of "FUN BOUTIQUE WITH STYLES FOR ANY AGE!"

Copy Examples

• •New Arrival Post (Facebook/Instagram): Sister, you NEED to see this! 😍 Our latest drop of dreamy dresses has just landed, and they're perfect for making you feel fabulous without breaking the bank. Snag yours before they're gone! #TwistedSisStyle #NewCollection #BoutiqueLove
• •TikTok Video Caption (Try-On Haul): Okay, OBSESSED is an understatement! ✨ Trying on some of our comfiest and cutest new arrivals – which look is your fave? Let me know in the comments! 👇 #TwistedSisBoutique #TryOnHaul #OOTD #BoutiqueFinds #FeelGoodFashion
• •Email Subject Line (Sale Promotion): Hey Gorgeous! 😉 Your Closet Called, It Wants These Deals! (Body snippet): Ready for a little retail therapy that makes you AND your wallet happy? Our [Sale Name] is ON, bringing you those trendy pieces you love at prices you'll adore. Treat yourself, sis!
• •Website "About Us" Excerpt: More than just a boutique, Twisted Sis is a dream shared between two sisters, Brandi and Mandi. We believe every woman deserves to shine! That's why we pour our hearts into curating fun, fashionable, and affordable pieces that will make you walk a little taller and smile a little brighter. Welcome to the sisterhood!
• •Instagram Story (Interactive Poll): (Image: Two different styled outfits) Weekend vibes loading... Which Twisted Sis look are you rocking? 🤔 Left: Casual & Cute 💖 Right: Bold & Beautiful ✨ Vote now and tell us why! #WeekendStyle #FashionFun #TwistedSisChoices