Brand Tone

Approachable, authentic, creatively driven, informal, and personal

Brand Values

• •Small Business & Community Focus
• •Authenticity and Transparency
• •Creativity and Self-Expression
• •Support for Causes

Best Practices

• •Maintain a Personal Voice: Continue to share behind-the-scenes content and speak directly to your audience. The personal touch is a significant strength for a small business.
• •Use Hashtags Strategically: Consistently use hashtags like #shopsmall, #womanowned, and location-specific tags to reinforce brand values and attract a relevant audience.
• •Engage with Your Community: Continue to actively respond to comments and messages, and collaborate with other small businesses. This builds a loyal community around the brand.
• •Showcase Customer-Generated Content: Encourage customers to share photos of themselves wearing your products and feature them on your social media. This builds social proof and strengthens community bonds.
• •Keep Your Visuals Cohesive: While the content is authentic, maintaining a consistent aesthetic in terms of photo quality and branding on your website and social media will enhance professionalism and brand recognition.

Social Perception

Personable and hardworking small business; a go-to for custom and unique apparel, and a supplier for other small businesses through DTF printing services.

Copy Examples

• •Life's too short for boring clothes. Wear the attitude you can't say out loud. Our latest collection of sassy tees is here to do the talking for you. #TwistedMissys #SassyAndSarcastic
• •Running on coffee, chaos, and custom tees. For the moms who get it, this one's for you. Tag a mom who needs this in her wardrobe! #MomLife #TwistedMissys
• •Your designs, our passion. We're here to help you bring your creations to life with our high-quality DTF prints. Let's build our businesses together. #DTFprinting #ShopSmall #CommunityOverCompetition
• •Wear your faith on your sleeve. Our new collection is designed to inspire and uplift. Find a piece that speaks to your soul. #FaithBasedApparel #TwistedMissys
• •We're popping up! Come say hi, see our latest designs in person, and support local at the [Event Name] this weekend. We can't wait to see you there! #YelmWA #ShopLocal #TacomaHolidayFestival