Brand Tone

Approachable, down-to-earth, and slightly edgy. Their communication is friendly and direct, using casual and candid language that fosters authenticity and relatability, blending professional quality with an informal style.

Brand Values

• •Quality Craftsmanship
• •Customer-Centric Service
• •Small Business Pride
• •Community Focus
• •Creative Freedom

Best Practices

• •Always use a direct, personal, and approachable tone. Avoid overly formal or corporate language. Phrases like "we give a damn" and "we've got your back" will resonate with the established brand voice.
• •Consistently mention the use of quality materials and the "Done Right or We Make It Right" guarantee. This builds confidence and justifies their value proposition.
• •Regularly feature work done for local West Virginia clients. Use hashtags that tie into the local community (#WVsmallbusiness, #WestVirginia, etc.) to reinforce community ties.
• •Don't be afraid to use a bit of the declared "sarcasm" and edginess in social media captions and ad copy. This differentiates the brand from more traditional competitors.
• •Go beyond just what you do, and focus on why it matters. Explain that you're not just printing a shirt; you're helping a team show its pride, a business build its brand, or an event create a memory.

Social Perception

The brand is perceived as a reliable, high-quality, and trustworthy local business, known for its excellent product quality and flawless orders. They are seen as the go-to for custom apparel and promotional items within their community, having cultivated an image of being a unique and accountable partner by actively engaging in local events and collaborations.

Copy Examples

• •Gear up for game day! We had a blast printing these custom hoodies for the Petersburg Vikings. Your team, your design, our quality. Let's make something awesome for your crew. #TwistedImagesWV #LocalPride #HighSchoolFootball
• •Your Brand, Everywhere. From sharp embroidered polos for your staff to custom tumblers your clients will love, we put your logo in their hands. No corporate runaround, just quality print. Get a quote today.
• •From your idea... to reality. That's how we do it at Twisted Images WV. #CustomTees #SmallBusiness #PrintShop
• •Subject: Forget Boring Merch. Hi [Client Name], We're Twisted Images WV, a local print shop that believes your brand deserves better than generic swag. We do custom apparel, embroidery, and promo items with a focus on quality and zero corporate nonsense. Let's create something that actually represents you. Check out our work here: [Link to Gallery]
• •Tired of the same old, same old? At Twisted Images WV, we create custom gear that stands out. For your business, your team, or just for you. Real people, quality work, and a little bit of attitude. Let's get twisted.