Brand Tone

Friendly, Authentic, and Passionate Western Tone

Brand Values

• •Authenticity: Offering genuine Western-inspired fashion and items like authentic turquoise and cowhide.
• •Quality and Timelessness: Focusing on the "quality and class of timeless classics" blended with Western style.
• •Customer Focus (The Golden Rule): A commitment to treating customers well and ensuring a positive experience.
• •Connection to Western Lifestyle & Roots: Proudly Oklahoman with agricultural roots, which infuses the brand's identity.
• •Faith and Hard Work: The owner quotes Colossians 3:23: "Whatever you do, work at it with all your heart, as working for the Lord," on the "About Us" page.

Best Practices

• •Stay True to Your Roots: Always weave in the brand's story – the Oklahoma farm, agricultural heritage, and the "Annie Oakley meets Audrey Hepburn" vision. This authenticity resonates.
• •Use "Real Talk": Employ a friendly, slightly informal, and warm conversational style. Use contractions (y'all, it's, we're) and welcoming language. Avoid overly corporate or stiff phrasing.
• •Highlight Values Subtly: Reference the Golden Rule, hard work, and a passion for the Western lifestyle in product descriptions, social media captions, and email newsletters. The Colossians quote can be a guiding principle for internal communications and occasionally shared when appropriate.
• •Consistent Visual Storytelling: Ensure photography and videography on social media and the website always reflect the Western, down-to-earth, yet stylish aesthetic. This reinforces the written tone.
• •Engage Genuinely: Respond to comments and messages on social media with the same friendly, helpful, and personal tone used in your outbound communications. Show appreciation for customer support.

Social Perception

The brand's clear articulation of its values, its personal story, and its curated Western aesthetic likely appeal to customers seeking authentic, stylish Western wear from a relatable, small-business owner. The emphasis on the Golden Rule suggests a commitment to positive customer relations. The aesthetic presented on their website and social media is consistent and targets a niche audience appreciative of Western fashion.

Copy Examples

• •Headline: Kick Up Your Style with Real Western Charm. Body: Hey y'all! From dusty trails to downtown nights, find your perfect look at Twisted Horn. We handpick pieces that blend rugged roots with timeless style – just like you. Shop authentic turquoise, cozy graphic tees, and denim that’s made for livin’.
• •Headline: More Than Just Clothes, It's a Way of Life. Body: Here at Twisted Horn, we believe in the Golden Rule and clothes that tell a story. Inspired by our Oklahoma farm life and a love for all things Western, each piece is chosen with heart. Come find something you'll treasure.
• •Headline: Annie Oakley Meets Audrey Hepburn... on an Oklahoma Farm. Body: That's the spirit of Twisted Horn! We're all about that perfect mix of rugged Western practicality and classic, beautiful style. Discover unique finds that let your true grit and grace shine through.
• •Headline: New Arrivals! Fresh Picks for Your Western Wardrobe. Body: Howdy, fashion lovers! We've just wrangled up a new batch of amazing Western-inspired goodies. From stunning turquoise jewelry to the softest graphic tees, get ready to fall in love. Limited stock – grab your faves before they're gone!
• •Headline: Faith, Family, Farm, & Fabulous Fashion. Body: Twisted Horn is built on the things that matter. We pour our hearts into finding unique Western wear that's as authentic and hardworking as you are. Thanks for supporting our dream!