Brand Tone

Authentic, Gritty, and Community-Centric.

Brand Values

• •Authenticity
• •Grit and Hard Work
• •Community
• •Legacy and Tradition

Best Practices

• •Continue using authentic slang and terminology like "punchy," "cowboy-built," "arena dirt," and "ranch ready." This builds an immediate connection with the core audience.
• •Frame every piece of apparel as part of the broader cowboy identity. A shirt isn't just a shirt; it's a piece of gear for "the real ones."
• •Emphasize the principles of hard work, authenticity, and grit in all messaging. Copy should reflect that the brand understands the sacrifice and dedication of the lifestyle.
• •Use phrases like "Join the movement" or "For those who know." This makes customers feel like they are part of an inner circle.
• •The brand's voice is self-assured. Avoid hesitant or overly formal language. The copy should be as bold and direct as the lifestyle it represents.

Social Perception

The public perception of Twisted Cat Ranch is that of a core, authentic player in the Western wear market. They are seen as a brand "for the real ones." Their social media engagement, though modest in numbers, shows a dedicated following that understands and uses the brand's insider language. The strategy of partnering with rodeo athletes and being physically present at key events strengthens their credibility and positions them as an integral part of the culture, not just an observer. By offering affiliate and dealer programs, they empower the community to grow with them, which likely fosters loyalty and a positive perception.

Copy Examples

• •Some days you eat the dust. Some days you leave 'em in it. Either way, you show up. Our gear is built for both. #StayPunchy #TCRRanchWear #RodeoLife
• •This isn't a shirt, it's a statement. The 'Cowboss' tee is for the one who leads the crew from sunup to sundown. Made from ringspun cotton that’s soft enough for all-day comfort but tough enough for the work. This is your new standard issue.
• •Don't just watch the lifestyle. Wear it. Twisted Cat Ranch is cowboy-built and rodeo-tested for those who live it every day. Shop the new collection and get 15% off your first order. #TheCowboyStandard #WesternWear
• •BORN RANCH READY. The new collection from Punchy Brand™ has arrived.
• •Your New Favorite Shirt is in This Email.