Brand Tone

humorous, irreverent, bold, brash, and unapologetically funny

Brand Values

• •Humor & Laughter: They believe laughter is the best gift and aim to inject irreverence and joy into every occasion.
• •Originality & Uniqueness: Twisted Gifts strives to offer memorable and unique gifts that stand out from conventional, sentimental options.
• •Boldness & Self-Expression: Their products cater to individuals with a "wicked sense of humor" who aren't afraid to be different and express their personality.
• •Quality: Despite the humorous and sometimes "rude" nature of the products, they emphasize using premium materials and thoughtful design.
• •Customer Service: Testimonials highlight positive experiences with their customer service, noting quick responses and helpfulness in resolving issues.

Best Practices

• •Embrace the Edge: Don't shy away from provocative language, wit, and even profanity where appropriate for the product and audience. The "rudeness" is a feature, not a bug.
• •Know Your Audience: Write for adults who share a "wicked sense of humor" and aren't easily offended. The copy should resonate with their desire for something different and non-traditional.
• •Inject Humor Everywhere: From product descriptions to social media posts and email marketing, maintain a consistent humorous and irreverent voice.
• •Be Unapologetically Bold: Reflect the brand's mission to be "bold, brash, and unapologetically funny." Avoid diluting the tone to appeal to everyone; the niche is the strength.
• •Focus on the Laugh: While the products might be "offensive," the ultimate goal is to create laughter and a memorable, joyful experience. Frame the "offense" as part of the fun.

Social Perception

The brand is perceived as unique, funny, and attracting customers looking for something beyond traditional, bland greetings. The "rude" and "offensive" aspect is a key part of their appeal, with an understanding that these products are for adults who appreciate a certain type of humor. The brand is seen as a go-to for "non-pc" cards and gifts.

Copy Examples

• •Tired of sickly sweet? So are we. Get them a card that’s as twisted as your sense of humor.
• •Warning: May cause uncontrollable laughter (and possibly offend someone. But that's half the fun, right?).
• •For the friend who appreciates a good f*cking laugh. You’re welcome.
• •Life’s too short for boring gifts. Shock them. Offend them. Make them laugh 'til they cry.
• •Our cards: because ‘nice’ is overrated. Browse our delightfully offensive collection now!