Tono de Marca

Confident, direct, and aspirational, with a strong emphasis on technical credibility. The tone is energetic, motivating, polished, and professional, while remaining accessible.

Valores de Marca

• •Quality
• •Value for Money
• •Performance and Durability
• •Style
• •Sustainability

Mejores Prácticas

• •Always ground aspirational messaging in tangible product features, using terms like "Polarized," "TR90," "Lightweight," and "Impact Resistant" to build trust and justify the purchase.
• •Maintain a confident and direct tone, avoiding hesitant or overly complex language. Use strong, declarative sentences that convey authority and passion for the product.
• •Employ action-oriented language with dynamic verbs that align with the target audience's active lifestyle. Words like "discover," "engineered," "explore," "challenge," and "perform" will resonate.
• •Balance exclusivity with inclusivity. While the brand is accessible, its messaging should make the customer feel like they are part of a discerning group that values quality and smart design.
• •Ensure visual and textual synergy. The copy should always match the energy and aesthetic of the visuals. If the image is high-energy, the copy must be equally dynamic.

Percepción Social

TWINYARDS is perceived as a modern, direct-to-consumer brand offering disruptive quality at a fair price. It's seen as a smart, stylish choice for price-conscious consumers who value product quality, authenticity, and transparency, particularly those with active lifestyles. The brand conveys a high-end, yet attainable, lifestyle.

Ejemplos de Copy

• •Engineered for the summit, styled for the street. Our TR90 frames are tough enough for any adventure and light enough that you'll forget they're even there. #PerformanceReady
• •Your next adventure is calling. See it with unparalleled clarity. Our polarized 2.0mm polycarbonate lenses don't just protect; they enhance. Discover the world through TWINYARDS. #SeeMore
• •Bend the rules, not your frames. Built with hyper-flexible TR90 for extreme durability and a perfect fit, every time. #UnbreakableStyle
• •Luxury-grade clarity. Disruptive price. We broke from the 60-year-old optical monopoly to bring you premium quality without the markup. The product is the brand. #QualityFirst
• •Two visionaries, one frame. The TWINYARDS x [Collaborator Name] collection is here. Very limited quantity for those who lead, not follow. #LimitedEdition