Brand Tone

Dark & Melancholic, Romantic & Ethereal, Nostalgic & Modern, Mysterious & Aloof (on stage), Introspective

Brand Values

• •Artistic Authenticity
• •Emotional Connection
• •Cultural Heritage
• •Dedication to Craft
• •Community & Collaboration

Best Practices

• •Consistently use dark, atmospheric, and slightly melancholic language. Words like 'shadow,' 'void,' 'ethereal,' 'haunting,' 'nocturnal,' 'ritual,' 'ceremony,' and 'dream' can reinforce the mood.
• •Employ descriptive and slightly enigmatic language. Focus on imagery and emotion rather than overly direct or casual phrasing. Think of lyrics and song titles for inspiration.
• •Ensure all visual content (photos, videos, graphics) aligns with the dark, romantic, and gothic aesthetic. This visual tone should be mirrored in the textual copy.
• •When engaging with fans, maintain a tone of sincere appreciation while staying true to the band's slightly reserved and mysterious persona. Avoid overly effusive or colloquial language.
• •Regularly weave in lyrical themes such as love, loss, the occult, introspection, and the beauty in darkness to connect with the audience on an emotional level.

Social Perception

Respected & Influential, Captivating Performers, Authentic & Relatable, Talented Musicians, Cult Following

Copy Examples

• •Descend into 'Penumbra,' the new offering from Twin Tribes. Explore the shadows where haunting melodies meet driving rhythms. Available now on all platforms and twin-tribes.com. #TwinTribes #Darkwave #NewMusic #Gothic
• •The shadows call. Twin Tribes embarks on the 'Nocturnal Rites' Tour this fall. Experience the immersive soundscapes and melancholic anthems live. Dare to join us in the dark? Tickets at twin-tribes.com/tour. #TwinTribesTour #PostPunk #LiveMusic #DarkAesthetic
• •Adorn the night. Our new 'Ceremony' collection features designs inspired by the liminal spaces between love and loss. Limited pieces available. Shop now at the Twin Tribes official store. #TwinTribesMerch #GothFashion #DarkStyle #BandMerch
• •From the void, your words echo. We see your stories, your art, your dedication. Thank you for sharing this journey through darkness with us. What Twin Tribes song currently resonates most with your soul? Share below. #TwinTribesCommunity #DarkMusic #FanLove #Ethereal
• •Crafting echoes in the studio... 'A whisper in the static, a dream of forgotten light.' New sounds are coalescing. Stay tuned. #TwinTribes #NewAlbum #StudioLife #DarkwaveSounds #Lyrics