Brand Tone

empathetic, supportive, and practical

Brand Values

• •Empowerment
• •Connection and Bonding
• •Safety and Quality
• •Practicality and Versatility
• •Community

Best Practices

• •Always use language that shows you understand the unique joys and challenges of parenting twins. Use "we" and "us" to foster a sense of shared experience.
• •Focus on the feelings of freedom, empowerment, and connection that the product provides, not just its features.
• •Regularly feature user-generated content, testimonials, and stories from your customers to reinforce the sense of community.
• •Offer helpful tips, advice, and encouragement in your blog and social media content that goes beyond just promoting your product.
• •Stay true to the brand's origin story. The founder's personal experience is a powerful tool for building trust and connecting with your audience.

Social Perception

Highly positive; viewed as a lifesaver, essential, high-quality, and trustworthy investment for parents of twins. Its origin story resonates, and past issues were handled responsibly, maintaining positive perception.

Copy Examples

• •Two hearts, one carrier. Keep both your little ones close with TwinGo.
• •Juggling twins is a workout! 💪 The TwinGo Carrier gives you your hands back, so you can conquer your day, one cuddle at a time. #TwinGo #TwinLife #ParentingHacks
• •Designed by a twin mom, for twin moms. The TwinGo Carrier is more than just a baby carrier; it's your extra set of hands. Ergonomic, safe, and comfortable for both you and your babies.
• •Your superhero cape is here! (It's a TwinGo Carrier)
• •From tandem snuggles to separate adventures, the TwinGo Carrier adapts to your family's needs. One carrier, endless possibilities.