Brand Tone

Adventurous, Laid-back, Vibrant, Approachable, Authentic, Creative & Innovative

Brand Values

• •Quality & Craftsmanship
• •Innovation & Experimentation
• •Connection & Fusion
• •Enjoyment & Shared Experiences
• •Authenticity & Transparency
• •Sustainability

Best Practices

• •Embrace the "Coast to Coast" Narrative: Consistently weave the story of Caribbean rum meeting Cornish craft into your copy. Use language that evokes both tropical warmth and rugged coastal adventure.
• •Keep it "Laid-Back" and Sociable: Use inviting, relaxed language. Focus on the enjoyment of sharing Twin Fin with friends, in casual settings like beach barbecues or relaxed gatherings.
• •Highlight Sensory Details: Describe the "rich," "tropical," "exotic," and "refreshing" taste profiles. Talk about the "bold vanilla notes," "exotic citrus," or "fresh lychee and vibrant coconut."
• •Encourage Exploration and Experimentation: Position Twin Fin as a versatile rum perfect for cocktails. Encourage users to "mix it up" and share their creations, aligning with the brand's innovative spirit.
• •Maintain Visual and Verbal Vibrancy: Ensure your copy matches the bright, adventurous, and sometimes playful imagery used in your branding and social media. Use active voice and engaging questions.

Social Perception

Positive for Flavored Rum/Cocktail Base, Innovative & Unique, Visually Appealing, Associated with Quality, Targets Younger, Exploratory Drinkers, Mixed for Neat Drinkers

Copy Examples

• •Coast to Coast Flavor. Caribbean Soul, Cornish Spirit. Dive into Twin Fin. We sail the finest Caribbean rums to the wild Cornish coast, infusing them with exotic fruits and spices. The result? A rum born for adventure and best shared with your crew. Find your flavor. #TwinFinRum #CoastToCoast
• •Your Weekend Forecast: 100% Chance of Good Times. Grab the ice, your favourite mixer, and a bottle of Twin Fin. Whether it's a beach bonfire or backyard vibes, our rums are crafted for those laid-back moments that turn into epic memories. What are you mixing up? #TwinFinLife #LaidBackWayBack
• •Unleash the Tropics. Anywhere. From the vibrant shores of the Caribbean to the rugged beauty of Cornwall, Twin Fin delivers a burst of exotic flavour. Our [Specific Rum, e.g., Pineapple & Pink Grapefruit] Rum is your shortcut to sunshine. Just add good company. #GetTropical #TwinFinCocktails
• •Crafted with Character. Spiced with Adventure. At Twin Fin, we don't just make rum; we craft experiences. Master Distiller Tarquin Leadbetter blends rich Caribbean traditions with Cornish ingenuity for a taste that’s as bold and unique as you are. Dare to discover. #RumDoneDifferently #CornishCraft
• •Mix It Up with Twin Fin! Life’s too short for boring drinks. Our range of exotic rums is your playground for flavour. From a zesty Fin & Tonic to a rich Spiced Mojito, create something amazing. Explore our cocktail recipes at twinfinrum.com! #MixItUpWithTwinFin #Rumspiration