Brand Tone

functional, promotional, and value-driven

Brand Values

• •Affordability
• •Accessibility
• •Simplicity
• •Variety

Best Practices

• •Lead with Value: Always start with the price, the offer, or the savings. The primary motivation for a customer on this site is affordability, so make that the most prominent message in all headlines, ads, and product descriptions.
• •Keep Language Simple and Direct: Avoid jargon, complex sentences, or overly poetic descriptions. The tone is functional, so the copy should be easy to scan and understand quickly. Clearly state what the product is, what it's made of, and how much it costs.
• •Use Action-Oriented Words: Employ strong verbs that encourage immediate action, especially in calls-to-action (CTAs). Use phrases like "Shop Now," "Claim Your Deal," "See the Collection," and "Add to Cart" to guide the user toward a purchase.
• •Highlight Promotions Consistently: Ensure that key offers like "Buy 1 Get 1 FREE" are mentioned consistently across different touchpoints—homepage, product pages, email, and any potential ads. Repetition reinforces the value proposition.
• •Focus on "What" over "Why": While some brands sell a lifestyle (the "why"), The Frame Kart sells a product (the "what"). The copy should focus on the tangible benefits: price, material, style, and the deal itself, rather than trying to build a complex emotional narrative.

Social Perception

Due to its limited online footprint, the social perception of The Frame Kart is not strongly defined. The perception that can be inferred is that of a budget eyewear provider. Customers who are aware of the brand likely perceive it as a source for cheap glasses, an alternative to more expensive, well-known online retailers or brick-and-mortar stores. The lack of social engagement or community-building efforts means the brand is seen as a transactional entity rather than a lifestyle brand. Customers come for the deal, make a purchase, and leave. There is little evidence of brand loyalty or emotional connection.

Copy Examples

• •Your Style, Your Price. Get 2 Pairs of Glasses for the Price of 1. Shop our BOGO FREE collection now and see the savings.
• •The 'Metra' Frame: Classic style meets modern affordability. Made from durable, lightweight acetate with a timeless rectangular shape. Perfect for daily wear without breaking the bank. Add your prescription starting at just $19.
• •Don't Miss Out! 24-Hour Flash Sale on All Sunglasses.
• •Find your perfect pair from hundreds of styles. Whether you need professional-looking frames for the office or a bold style for the weekend, we have the quality you need at a price you'll love.
• •We believe clear vision shouldn't be a luxury. The Frame Kart was founded to cut out the middleman and deliver stylish, quality eyewear directly to you at an unbeatable price. Simple, honest, and affordable—that's our promise.