Brand Tone

friendly, relatable, and authentic

Brand Values

• •Family-Centric
• •Customer Connection & Gratitude
• •Quality & Craftsmanship
• •Authenticity & Relatability
• •Hard Work & Perseverance

Best Practices

• •Always Start with a Friendly, Personal Greeting: Use words like "Hi friends!," "Hey Insider!," or "Welcome!" to maintain an approachable feel, reflecting the "Hi Friends!" used on their 'About Us' page.
• •Incorporate the Founder's Story & Values Naturally: Weave in mentions of "family," "mom-run," "small business journey," or "made with heart" to reinforce the brand's origins and core principles.
• •Use Relatable, Everyday Language: Avoid overly formal or corporate jargon. Keep the language conversational and authentic, as if speaking directly to a friend.
• •Express Gratitude and Build Community: Regularly thank customers for their support and encourage interaction (e.g., "Let me know what you think!," "Join our Facebook group!"). This aligns with the owner's expressed gratitude.
• •Maintain Authenticity in All Communications: Whether sharing successes or small business challenges (as seen on TikTok), be genuine. This builds trust and resonates with the audience who appreciates the transparency of a small, family-oriented business.

Social Perception

largely positive. Customers frequently praise the Product Quality, Customer Service, Customization & Uniqueness, and Fast Shipping. The brand's active and personal engagement on social media platforms like TikTok likely contributes to a perception of a friendly, approachable, and a "mom-run" small business that customers are happy to support.

Copy Examples

• •Instagram Post (New Product - Graphic Tee): "Hi friends! 👋 Juggling mom life and new designs is a wild ride, but SO worth it when creations like this 'Mama Needs Coffee (and a nap)' tee come to life! ☕😴 Made with love and the softest cotton, because you deserve all the comfy vibes. Tap the pic to snag yours and let me know what fuels your day! #TwineAndSageCo #MomLife #NewCollection #SmallBusinessLove #GraphicTee"
• •Facebook Ad (Custom Tumblers): "Looking for a gift that’s truly YOU-nique? ✨ From family photos to your favorite sassy quote, let’s create a custom tumbler that tells your story! Perfect for birthdays, thank-yous, or just because. We pour our hearts into every order, just like Kaelyn poured hers into starting this dream. Send us a DM to get started! #CustomGifts #TwineAndSageCo #Personalized #SupportSmall #MadeInKY"
• •TikTok Video Caption (Behind-the-Scenes): "Another day, another pile of orders heading out the door! 📦💖 Seriously, every single time I pack one of these, I do a little happy dance knowing it’s going to a new home. Thank YOU for keeping this mama-run biz going! What should I design next? Drop your ideas below! 👇 #SmallBizOwner #WorkingMom #Gratitude #TwineAndSageCo #BehindTheScenes #CustomApparel"
• •Website Banner (Homepage): "Welcome, Friend! From Our Family to Yours – Custom Creations Made with Heart. Explore our latest apparel, drinkware, and decor, all crafted with quality and a touch of Sage. ✨"
• •Email Newsletter Snippet (Promoting a Sale): "Hey Insider! 👋 Just a little note from Kaelyn and the fam here at Twine & Sage Co. to say THANK YOU for being part of our journey. To show our appreciation, we're giving our email besties [X]% off all graphic pullovers this week! Because who doesn't love a cozy new sweatshirt, right? Shop now and treat yourself! #TwineAndSageCo #Sale #CommunityLove #FamilyBusiness"