Brand Tone

Authentic & Local, Community-Oriented & Inclusive, Youthful & Edgy, Casual & Approachable

Brand Values

• •Individuality
• •Diversity
• •Community & Connection
• •Local Pride
• •Self-Expression

Best Practices

• •Develop a Brand Voice Guide: Document the key elements of your brand's tone (e.g., authentic, local, youthful, inclusive) with examples of "do's and don'ts." This ensures anyone writing copy understands the desired voice.
• •Always Center the Twin Cities Connection: Authentically weave in local references, slang (if appropriate and authentic), landmarks, and the general vibe of Minneapolis and St. Paul. This reinforces the brand's core identity.
• •Emphasize Community and Inclusivity: Use language that invites people in, celebrates diversity, and fosters a sense of belonging. Ask questions and encourage interaction in social media copy.
• •Stay True to Streetwear Roots: Keep the language fresh, somewhat edgy (but accessible), and reflective of current youth and streetwear culture, without trying too hard or using fleeting slang that will quickly date the brand.
• •Consistent Visual and Verbal Messaging: Ensure the tone of the copy aligns with the visual elements used in branding (e.g., photography style, graphic design). A cohesive message is more impactful.

Social Perception

Local focus, streetwear style, messages of community and individuality.

Copy Examples

• •Instagram Post (Image: Model wearing a TCH hoodie at a recognizable Minneapolis landmark): Rep your city, own your style. 🏙️ TCH isn't just a look, it's a vibe. Where are you rocking your Twin Cities High gear today? #TwinCitiesHigh #MinneapolisStreetwear #StPaulStyle #LocalLove #TCHLifestyle
• •Website Homepage Banner: Twin Cities High: More Than Apparel. It's a Statement. It's Our Community. Embrace Your Individuality. Shop The Latest Drops.
• •Facebook Ad (targeting young adults in the Twin Cities area): From Uptown to Lowertown, wear your pride. Twin Cities High is for those who celebrate diversity and connect through the unique spirit of MPLS & STP. Join the TCH community. New collection out now! 👉 [Link to website]
• •Product Description (for a t-shirt): The [Product Name] Tee: Clean lines, bold statement. Crafted for comfort, designed to represent. This isn't just a t-shirt; it's your new favorite way to show off your Twin Cities connection and unique style. Made for the streets, by the streets. #TwinCitiesHigh #StreetwearEssentials #WearYourStory
• •Email Newsletter Subject Line: 🔥 Fresh TCH Drops + Twin Cities Community Spotlight Inside! (Email body could feature new products and a short piece on a local artist, event, or community initiative in the Twin Cities).