Brand Tone

Humorous, relatable, personal, and conversational, especially when talking about parenting and lifestyle.

Brand Values

• •Humor
• •Relatability
• •Community
• •Support for Small Business
• •Authenticity

Best Practices

• •Maintain a humorous and relatable tone, especially when discussing parenting or everyday life.
• •Incorporate trending sounds and challenges on platforms like TikTok to increase visibility.
• •Highlight the 'Women Owned Small Business' aspect to resonate with customers who value supporting small businesses.
• •Encourage user-generated content by featuring customers on their Instagram and other platforms.
• •Ensure product descriptions align with customer reviews and highlight positive feedback, especially for mystery boxes.

Social Perception

Positive engagement with a focus on humor, relatability, and shared experiences, with a desire to be seen as supportive of small businesses and community-focused.

Copy Examples

• •"Just survived another twin-tastic day! Who else needs a nap? #TwinMomLife #ParentingStruggles"
• •"Unboxing our latest Mystery Box and the twins are already fighting over it! 😂 #MysteryBox #TwinProblems #StonerMysteryBox"
• •"Day in the life as twin moms: Coffee, chaos, and cuddles. What's your daily must-have? #TwinChronicles #MomLife #DayInTheLife"
• •"Trying out this new lip gloss and the twins are obsessed! ✨ Get yours now and twin with us! #LipGloss #ProductReview #Twins"
• •"We're a women-owned small business and we couldn't do it without your support! Thank you for being part of our journey. ❤️ #WomenOwnedBusiness #SmallBusiness #SupportSmallBusiness"