Tono de Marca

Dark/Gothic, Alternative/Edgy, Direct & Simple

Valores de Marca

• •Individuality
• •Alternative Aesthetics
• •Gothic Inspiration
• •Darkly Beautiful Designs
• •Self-Expression

Mejores Prácticas

• •Use evocative language to create a sense of mystery and allure.
• •Incorporate gothic or alternative aesthetics in visual elements and descriptions.
• •Maintain a straightforward and user-friendly approach to product presentation.
• •Focus on the unique and unconventional aspects of the products.
• •Consider the target audience's preferences for dark, edgy, and alternative styles.

Percepción Social

To be perceived as a unique and edgy brand that caters to individuals who embrace alternative styles and gothic aesthetics.

Ejemplos de Copy

• •"Bat Sunglasses: Embrace the night with these darkly stylish shades."
• •"Bone Bracelet: A unique and edgy accessory for the alternative soul."
• •"Crystal Graveyard: Adorn yourself with the mystic allure of the afterlife."
• •"Death's Rose: A symbol of beauty blooming in the face of mortality."
• •"Chic Monochrome Striped Leg Warmers: Striking and unconventional leg wear for the fashion-forward."