Brand Tone

Elegant & Sophisticated, Passionate & Evocative, Creative & Unique, Professional & Service-Oriented, Approachable & Inspiring

Brand Values

• •Artistry & Design Excellence
• •Quality
• •Customer Experience
• •Emotional Connection
• •Passion
• •Craftsmanship

Best Practices

• •Emphasize Artistry and Design: Use words like 'crafted,' 'designed,' 'artistry,' 'bespoke,' 'curated,' and 'unique' to highlight the skill and creativity involved. Avoid generic descriptions.
• •Evoke Emotion: Connect flowers to feelings and experiences. Use language that speaks to joy, love, celebration, sympathy, and appreciation. For example, 'blooms that tell a story,' 'arrangements that inspire,' 'flowers to cherish.'
• •Maintain Elegance and Sophistication: Keep language refined and polished. Avoid slang, overly casual phrasing (unless specifically for a very targeted, informal campaign), or excessive exclamation points. Ensure grammar and spelling are impeccable.
• •Showcase Passion: Let the love for floristry shine through. Phrases like 'passionately created,' 'our love for blooms,' or 'dedicated to the art of flowers' can convey this.
• •Be Specific and Descriptive: Instead of just saying 'beautiful flowers,' describe the textures, color palettes, or the style of the arrangement (e.g., 'lush peonies in soft blush tones,' 'a contemporary design featuring exotic orchids'). This reinforces expertise and the quality of the product.

Social Perception

A premium, artistic, and reliable florist in Dubai. Customers interacting with their Instagram seem to appreciate the beauty and artistry of their arrangements. The association with high-profile events (weddings, corporate) would contribute to a perception of quality and expertise.

Copy Examples

• •Beyond flowers, we craft emotions. Twiggies Floral Studio: Where artistry meets nature to create unforgettable moments in Dubai. Explore our designs.
• •Your love story, told in blooms. At Twiggies, we meticulously design breathtaking floral arrangements that capture the essence of your special day. Let's create magic together.
• •Unleash your inner florist. Join our Twiggies workshops and discover the joy of floral design, guided by our passionate artisans. Book your creative escape in Dubai.
• •Elevate your corporate gestures. With Twiggies Floral Studio, impress clients and colleagues with sophisticated arrangements that speak volumes. Bespoke designs and seamless delivery in Dubai.
• •Moments made beautiful. Surprise someone special, or simply brighten your space with a touch of Twiggies' floral artistry. Fresh, unique, delivered today in Dubai.