Brand Tone

Warm, Nostalgic, Gift-Oriented, Practical, Informative

Brand Values

• •Quality and Comfort
• •Connection and Identity
• •Thoughtfulness
• •Practicality for Parents
• •Customer Service

Best Practices

• •Use warm and nostalgic language to emphasize hometown pride and connection to place.
• •Highlight the blankets as 'the perfect baby gift' to reinforce the celebratory tone.
• •Emphasize the practical benefits such as 'machine washable' and 'multi-use' to appeal to parents.
• •Show, don't just tell, the versatility: 'Perfect for swaddling, as a nursing cover, a stroller blanket, or a cherished tummy-time mat.'
• •Maintain a direct and informative approach when describing product features and shipping details.

Social Perception

Customers generally appreciate the product concept, particularly the designs that connect to specific locations or universities. The brand is seen as providing quality, comfortable, and thoughtful gifts.

Copy Examples

• •"The perfect baby gift to show your hometown pride! Our organic cotton muslin blankets are soft, multi-use, and get softer with every wash."
• •"Wrap your little one in the comfort of home with our [State] themed baby blanket. Made with 100% organic cotton muslin for ultimate softness."
• •"Celebrate your alma mater with our college town baby blankets. A thoughtful and practical gift for new parents and future fans!"
• •"Our generously sized (47" x 43") muslin blankets are perfect for swaddling, tummy time, stroller rides, and more. Machine washable for easy care!"
• •"Free shipping on all US orders! Upgrade to Priority Mail for orders over $35. Give the gift of comfort and hometown pride today."