Brand Tone

Approachable and Enthusiast-Driven, professional yet friendly, casual and engaging, passionate about PC building.

Brand Values

• •Customization and Empowerment
• •Performance and Quality
• •Customer Service
• •Aesthetics
• •Community Engagement

Best Practices

• •Maintain the Dual Tone: Use a professional, performance-focused tone on the website and for product descriptions. Shift to a more approachable, enthusiastic, and sometimes humorous tone for social media posts and community interactions. The key is authenticity show that you are both an expert and a passionate gamer.
• •Lead with "You," Not "We": Frame your copy around the customer's needs and desires. Instead of "We build powerful PCs," use "Build your perfect PC for the ultimate gaming experience." This makes the message more personal and customer-centric.
• •Highlight Both Performance and Aesthetics: Your customers care about FPS, but they also care about how their setup looks. Always mention key performance components (e.g., "RTX 4080") alongside aesthetic features (e.g., "clean cable management," "synchronized RGB lighting"). This caters to both sides of the PC enthusiast coin.
• •Incorporate User-Generated Content and Reviews: Regularly share customer builds (with their permission) and sprinkle positive review quotes into your marketing. Copy like, "Our customer said it best: 'The service was amazing and the PC runs like a dream!'" builds social proof and reinforces brand values.
• •Use a Clear Call-to-Action (CTA): Every piece of copy should guide the user on what to do next. Be direct and use CTAs that align with the platform. Examples: "Build Your PC Now," "Get a Free Quote," "Shop Now," "What's in your dream build? Comment below!," "DM us to start your build," "Link in bio to see our latest creations!"

Social Perception

Trusted, reliable, and customer-focused custom PC builder in Malaysia. Perceived as expert, modern, and relevant within the PC gaming community.

Copy Examples

• •From dream to reality. ✨ This pristine all-white build featuring the RTX 4070 Super is ready to dominate any game thrown at it. We worked with our customer to hand-pick every part for the perfect balance of aesthetics and beastly performance. What does your dream PC look like? Let's build it together! #Twicetech #CustomPC #PCGamingMalaysia #WhiteBuild #RTX4070
• •Epic Gaming Power Without Breaking the Bank! Who says you need to spend a fortune for a great gaming experience? Our budget-friendly builds, like this Ryzen 5 5600G setup, are perfect for 1080p gaming, online classes, and daily work. Get the performance you need at a price you'll love. PM us your budget and let's get building! #TwicetechPC #BudgetGaming #PCBuilderKL #Ryzen
• •Customer: 'I need a monster for editing 4K video... but make it look clean.' Us: 'Say no more.' Another happy customer! This video editing beast is powered by an Intel i9 and 64GB of RAM. What should we build next? 🚀 #PCBuild #VideoEditing #Workstation #CustomPC #TechTok #Malaysia
• •Engineered for uncompromising performance, the Twicetech TITAN is the apex of custom PC building. Featuring the raw power of the Intel Core i9 processor and the unmatched graphical prowess of the NVIDIA GeForce RTX 4090, this machine is built to handle 4K gaming, intensive streaming, and complex creative workloads without breaking a sweat. Housed in a premium chassis with advanced liquid cooling, the TITAN is not just a PC its a statement.
• •Hi! Great news from Twicetech PC! For a limited time, get a free RAM upgrade from 16GB to 32GB on all custom builds over RM5,000. Ready to build the PC you've always wanted? Let us know your dream specs and we'll send you a free quotation today! 💻✨