Brand Tone

Creative & Inspiring, Friendly & Approachable, Charming & Aesthetic, Helpful & Supportive, Playful yet Professional

Brand Values

• •Creativity & Inspiration
• •Quality & Care
• •Accessibility & Ease of Use
• •Human Touch
• •Joy & Productivity
• •Community & Connection

Best Practices

• •Embrace the "Hand-Drawn" Narrative: Consistently emphasize that the artwork is hand-illustrated by Laura. This reinforces the values of quality, care, and the human touch, distinguishing the brand from generic or AI-generated designs.
• •Maintain a Friendly & Inspiring Voice: Use warm, encouraging, and slightly playful language. Ask questions to engage the audience and focus on how the products can help them achieve their creative goals or simplify their lives.
• •Show, Don't Just Tell, the Aesthetics: Ensure all visuals (product mockups, social media posts, website imagery) are high-quality and consistently reflect the brand's charming and stylish aesthetic. Use customer creations (with permission) to showcase versatility.
• •Foster Community and Connection: Continue to personalize the brand through Laura's story and insights. Use calls to action that invite interaction (e.g., "What will you create?" "Share your projects with us!"). Highlight the VIP club and freebies to make customers feel valued.
• •Clearly Communicate Value and Versatility: While the tone is friendly, clearly articulate the practical benefits of the products – ease of use, functionality for planning, options for commercial licensing for small businesses. This ensures the charming aesthetic is backed by tangible value.

Social Perception

Highly Positive, Valued for Aesthetics and Quality, Appreciation for the Artist, User-Friendly, Inspiring and Useful

Copy Examples

• •Headline for a new clipart bundle: "Sprinkle Your Projects with Hand-Drawn Magic! ✨ Explore our new [Bundle Name] clipart – lovingly crafted to make your creations shine."
• •Instagram caption for a digital planner: "Tired of cluttered planning apps? Find your flow with our aesthetic digital planners. Beautifully designed, intuitively organized, and ready to bring a little joy to your daily hustle. Link in bio to discover your perfect planning companion! #DigitalPlanning #Productivity #TWGDesigns"
• •Website 'About Us' snippet: "At TWG Designs, we believe creativity should feel joyful and beautiful design shouldn't be out of reach. Every illustration is hand-drawn by Laura, bringing a human touch and a sprinkle of charm to your digital world. Join our community of 34,000+ happy creators!"
• •Email for VIP Freebie Library: "Just For You, Creative Spark! ✨ A brand new [Freebie Type, e.g., Sticker Set] has just landed in the VIP Freebie Library. Designed with love by Laura, it's our little way of saying thank you for being part of the TWG Designs family. Download yours and get creating!"
• •Product description highlight for commercial use: "Elevate your small business with our charming, commercially-licensed graphics. Perfect for [example uses like product packaging, branding kits, social media], our hand-illustrated designs add a professional yet personal touch that sets you apart."