Brand Tone

Warm & Inviting, Artisanal & Quality-Focused, Approachable & Personal, Elegant & Stylish

Brand Values

• •Quality Craftsmanship
• •Creating Ambiance
• •Beauty & Functionality
• •Customer-Centric
• •Family & Small Business Ethos

Best Practices

• •Emphasize "Handcrafted" and "Quality": Consistently use terms that reflect the artisanal nature and high standards of the products (e.g., "small-batch," "artisan-made," "premium ingredients," "meticulously crafted").
• •Focus on Creating Atmosphere: Frame product descriptions and marketing messages around the benefit of creating a "warm," "inviting," "cozy," "serene," or "elegant" home environment.
• •Maintain a Personal, Approachable Voice: As a "small, family-owned business," the language should be friendly, genuine, and avoid overly corporate jargon. Storytelling about the brand's origins or passion can enhance this.
• •Highlight Beauty and Functionality: Ensure copy reflects that products are not just attractive but also serve a purpose in enhancing the home experience. Use descriptive adjectives that appeal to both aesthetics and utility.
• •Develop a "Brand Lexicon": Create a list of on-brand words and phrases (and words to avoid) to ensure consistency across all communications, from website copy to (future) social media and customer service interactions. This helps solidify the warm, quality-focused, and inviting tone.

Social Perception

Customers who find the website directly would likely perceive the brand based on its self-description: a purveyor of quality, handcrafted home fragrances and decor designed to create a welcoming home environment, run by a small family. Without wider visibility or customer testimonials, the perception is largely controlled by the brand's own messaging on its website.

Copy Examples

• •Headline: Create Your Sanctuary. Body: Twenty Two Home offers handcrafted fragrances and decor that turn your house into a haven. Discover our artisanal candles and stylish pieces, designed to bring warmth and beauty to every corner.
• •Headline: The Art of Cozy. Body: Elevate your everyday with Twenty Two Home. Our small, family-owned business pours care into every high-quality, handcrafted candle and decor item, helping you curate a space that’s both beautiful and inviting.
• •Headline: Handcrafted. Heartfelt. Home. Body: From our family to yours, Twenty Two Home brings you unique, handcrafted scents and decor. Experience the difference quality makes in creating a truly warm and inviting atmosphere.
• •Headline: Style That Soothes. Body: Discover beautiful, functional home fragrances and decor at Twenty Two Home. Our curated collection is designed to help you craft a welcoming ambiance, effortlessly.
• •Headline: More Than Just Decor. It's a Feeling. Body: At Twenty Two Home, we believe in the power of a beautifully scented and styled space. Explore our handcrafted products and transform your home into a warm, inviting retreat.