Brand Tone

friendly, welcoming, and inspiring

Brand Values

• •Community & Connection: Strong emphasis on building relationships with customers and being an active part of the local Nenagh community.
• •Individuality & Personal Expression: Encouraging customers to find pieces that reflect their personality and make their home feel unique.
• •Quality & Thoughtful Curation: Dedication to sourcing thoughtfully crafted homeware and unique gifts, challenging mass production.
• •Sustainability & Ethical Sourcing: Commitment to supporting Irish artisans, promoting sustainable and ethical products, and a "green heart," strengthened by the association with upcycling through Annie Sloan paints.
• •Heritage & Reinvention: Acknowledging the store's long family history while embracing change and new ideas.

Best Practices

• •Embrace Storytelling: Share the rich history of the store and the stories behind the products or artisans. This creates a personal connection.
• •Use Warm and Inclusive Language: Words like "welcome," "community," "together," "inspire," and "your" help create a friendly and inviting atmosphere.
• •Highlight Individuality and Uniqueness: Emphasize how products can help customers express their personal style, rather than just following trends.
• •Showcase Expertise Authentically: When talking about products like Annie Sloan paint or upcycling, share knowledge in an approachable and encouraging way, positioning the brand as a helpful guide.
• •Maintain a Consistent Visual and Verbal Identity: Ensure that the language used in all communications (website, social media, in-store signage) aligns with the brand's core values and friendly, inspiring tone.

Social Perception

charming and unique local boutique offering a curated selection of homewares, gifts, and a specialty in Annie Sloan Chalk Paint™. It's seen as a place for inspiration, particularly for home decor and upcycling projects. The owner, Margaret Corscadden, is recognized for her expertise and personal touch. The store's longevity and community involvement likely contribute to a perception of trustworthiness and local pride.

Copy Examples

• •Headline: "Discover Your Home's Story. Find unique treasures at Twenty Six." Body: "Step into a world where every piece has a tale to tell. Our eclectic mix of homewares, handcrafted gifts, and vintage-inspired finds is waiting to help you create a space that’s truly *you*. Visit us in Nenagh or explore online!"
• •Headline: "Unleash Your Inner Artist with Annie Sloan Chalk Paint™." Body: "Ready to transform that tired dresser or bring new life to an old chair? Twenty Six is your home for all things Annie Sloan! Join one of our inspiring workshops or pop in for expert advice. Let's get creative together!"
• •Headline: "More Than a Store, It's a Nenagh Tradition." Body: "For generations, we've been helping our community create beautiful homes. At Twenty Six, you'll find a warm welcome, a passion for unique design, and a commitment to finding those perfect pieces that make your house a home. Thanks for being part of our story!"
• •Headline: "Gifts That Tell Them You Care (And Have Great Taste!)." Body: "Searching for a present that’s as special as they are? From locally crafted ceramics to beautiful jewelry and quirky homewares, find a gift that brings a guaranteed smile at Twenty Six. We love helping you find the perfect something!"
• •Headline: "Sustainable Style, Timeless Appeal." Body: "At Twenty Six, we believe in pieces with personality and a conscience. Discover our selection of upcycled furniture, ethically sourced goods, and artisan creations that are kind to the planet and beautiful in your home."