Brand Tone

Empowering, Accessible & Approachable, Chic & Stylish, Conscious & Caring, Confident & Modern

Brand Values

• •Affordability & Accessibility
• •Style & Trendiness
• •Empowerment & Confidence
• •Quality
• •Individuality & Versatility
• •Social Responsibility & Charity
• •Inclusivity/Representation

Best Practices

• •Emphasize Empowerment and Confidence
• •Highlight Affordability with Value (Not "Cheap")
• •Weave in Social Responsibility Naturally
• •Maintain an Approachable and Friendly Voice
• •Be Consistent Across All Channels

Social Perception

Emerging & Niche with Positive Intent, but Limited Visibility and Potential for Confusion

Copy Examples

• •Style that speaks volumes. Confidence that’s priceless. Ethical fashion that gives back. ✨ Discover TwentyFive Forty – Wear the change.
• •Crush your goals & feel amazing doing it. Our U-Shape Yoga Set isn't just about looking good (though you totally will!). It’s about comfort that moves with you, style that empowers, and the knowledge that your purchase helps support mental wellness initiatives. Look good, feel good, do good. #TwentyFiveFortyActive #EmpowerYourMovement #BuyOneGiveOne
• •Unlock Your Chic + Help Us Give Back | Your Next Favorite Outfit Awaits!
• •TwentyFive Forty: Chic, affordable fashion for your prime time. We're a Black-owned, eco-conscious brand on a mission to empower women and give back with every purchase. Style with substance. 💖
• •Every TwentyFive Forty piece you love = support for someone in need. ❤️ Our 'Buy One, Give One' promise means your style makes a real difference. Learn more on our site! #StyleThatGivesBack #TwentyFiveFortyCares