Brand Tone

aspirational, modern, and friendly

Brand Values

• •Accessibility
• •Personal Expression
• •Quality
• •Modern Aesthetics
• •Inspiration

Best Practices

• •Create a Tone of Voice Guide: Document the brand's key personality traits (e.g., "Inspiring, not preachy," "Cool, not exclusive," "Friendly, not silly"). Share this guide with anyone creating content for the brand.
• •Speak Like a Friend, Not a Corporation: Use conversational language ("you" and "we"), ask questions, and incorporate relevant emojis to maintain a friendly and approachable tone. Avoid overly technical or corporate jargon.
• •Focus on the "Why," Not Just the "What": Instead of only describing a poster's dimensions and materials, explain the feeling or atmosphere it creates. Sell the transformation of the space and the expression of personality, not just the product.
• •Stay Visually and Textually Cohesive: Ensure that the tone of the copy matches the visual style. If the art is modern and minimalist, the copy should be clean and direct. If it's vibrant and energetic, the copy can be more playful and enthusiastic.
• •Engage and Listen to Your Community: Pay attention to how your audience talks and what they respond to. Use their language and feedback to refine your tone. When you reply to comments and messages, do so in the established brand voice to reinforce consistency.

Social Perception

Public perception of the brand appears to be positive. Customer interactions on its Facebook and Instagram pages are generally favorable, with comments often praising the designs and product quality. The brand is perceived as a go-to source for modern and stylish wall art in its local market. There is a lack of widespread negative reviews or complaints in public forums, suggesting a general satisfaction with their products and service. Customers see the brand as a way to easily and affordably enhance their living spaces.

Copy Examples

• •Your walls are talking. What do they say? Our new 'Abstract Emotions' collection is here to give them a voice. Bold colors, fluid shapes, and endless interpretation. Which one connects with you? Tell us below! 👇 #TwelveArt #DecorateWithSoul #AbstractArt
• •Transform Your Home in an Instant - Tired of blank walls? Discover posters and frames from Twelve Art that bring your personality to life. From iconic pop culture to minimalist designs, find the piece that’s perfectly *you*. ✨ Shop now and get 15% off your first order!
• •Art That Feels Like Home. Curated designs to match your style. Explore Collections.
• •Psst... Your Walls Are Asking for This 🤫
• •More than just a poster, this is your daily reminder to chase your goals. Printed on high-quality matte paper with vibrant, lasting inks, this piece is designed to inspire. Perfect for your office, studio, or any space that needs a touch of motivation. Frame it your way and make your statement.