Tono de Marca

Aspirational & Effortlessly Chic

Valores de Marca

• •Modern Elegance
• •Confidence & Individuality
• •Quality & Accessibility
• •Curated Style

Mejores Prácticas

• •Lead with the Vibe: Start every piece of copy by thinking about the feeling you want to evoke confidence, elegance, or effortless cool. Use evocative but simple words.
• •Keep it Concise and Clean: Reflect the minimalist aesthetic in the copy. Use short sentences, ample white space, and clear, direct language. Avoid jargon, hyperbole, and overly descriptive paragraphs.
• •Use Aspirational Language: Frame products around the lifestyle and confidence they enable. Speak to the customer's best self. Words like "elevate," "curated," "essential," and "signature" align well with this tone.
• •Tell a Micro-Story: Give products a sense of purpose. A necklace isn just gold-plated; it a "personal statement." A dress isn't just for an event; it's for "making an entrance." Connect the product to a moment.
• •Maintain Visual and Textual Harmony: Ensure the tone of the copy perfectly matches the visual identity. If the images are clean, modern, and sophisticated, the language must be as well. This creates a powerful, unified brand experience across all touchpoints.

Percepción Social

Twelve 93 is perceived as a trendy and polished online boutique. Customers likely view it as a source for finding unique, of-the-moment accessories and apparel that look more expensive than they are. The Los Angeles association adds a layer of "cool" and associates the brand with celebrity and influencer style trends.

Ejemplos de Copy

• •Your story, simplified. The Roman Initial Necklace isn't just an accessory; it's a part of you. Crafted for the modern minimalist. Tap to make it yours.
• •Effortless style starts here. Discover Twelve 93, the LA-based secret to curated jewelry and apparel. Find the pieces you'll wear on repeat. Shop our new arrivals.
• •The Weekend, Solved. Our Malibu Set combines coastal cool with elevated comfort. From brunch to beach bonfires, effortless style is a given. Explore the look.
• •The Final Touch. An outfit is never complete without it. Elevate your everyday look with our collection of curated jewelry and eyewear designed in Los Angeles to bring confidence to every moment.
• •Still thinking about them? We don't blame you. The Astro Frames are your new go-to for instant cool. Don't let them get away. Complete your order and enjoy free shipping.