Brand Tone

Nurturing, Educational, Positive, Friendly, and Authentic

Brand Values

• •Health & Wellbeing
• •Empowerment & Confidence
• •Education & Awareness
• •Family & Connection
• •Integrity & Transparency
• •Kindness & Inclusivity

Best Practices

• •Understand Your "Why": Always circle back to the core mission – supporting tweens through their developmental phase with gentle products and positive reinforcement. Let this purpose infuse your language. The founders' personal story is a strong anchor.
• •Speak Their (and Their Parents') Language: Use words and phrases that resonate with both tweens (clear, simple, encouraging, fun) and their parents (trustworthy, safe, educational, supportive). Avoid overly technical jargon or patronizing language.
• •Emphasize Benefits, Not Just Features: Instead of just saying "natural ingredients," explain why that matters for sensitive tween skin (e.g., "no irritation, just happy skin"). Focus on how the products make tweens feel (confident, calm, clean, empowered).
• •Be Relatable and Empathetic: Acknowledge the challenges and insecurities tweens face. Position the brand as a supportive friend or guide on their journey. Use storytelling and real-life scenarios where appropriate.
• •Maintain Positivity and Empowerment: Ensure that all copy, even when addressing problems like acne or anxiety, carries an underlying message of hope, solutions, and self-acceptance. Actively use affirming language.

Social Perception

Tweenology is generally perceived very positively by its customers. It's seen as a trustworthy brand providing high-quality, natural products that are effective and smell good. Parents appreciate the brand's focus on age-appropriate solutions and the positive impact on their tweens' confidence and hygiene routines. The educational aspect and the thoughtful additions like affirmation bracelets are highly valued. The brand is considered a go-to for parents looking for gentle and safe skincare for their tweens in South Africa. The "Oh Hello Flo Period Box" is specifically viewed as an innovative and much-needed resource. There's a strong sense of community and appreciation for the brand's mission to support tweens through a challenging developmental stage.

Copy Examples

• •Headline: Gentle Care for Growing Skin. Confidence for Growing Hearts. Body: Navigating the tween years is an adventure! Tweenology is here with natural, plant-based skincare that’s kind to young skin and big on boosting self-love. Discover routines that make them feel good, inside and out. #Tweenology #NaturalSkincare #TweenConfidence
• •Headline: Say Goodbye to Skin Worries, Hello to Happy Tweens! Body: Pimples? Changing skin? We get it. Our dermatologist-approved, 'no nasties' formulas are made just for tweens. Gentle, effective, and smells amazing – so they can focus on being their awesome selves! Learn more about our simple routines. [Link] #TweenSkincare #HealthyHabits #ProudlySA
• •Headline: More Than Just Skincare, It's a Daily Dose of 'You Got This!' Body: Our affirmation bracelets are little reminders of how brave, smart, and loved your tween is. Paired with our calming magnesium soak, it’s the perfect way to unwind and build resilience. Because a happy tween is a confident tween. ✨ #AffirmationPositive #SelfCareForTweens #TweenologySupport
• •Headline: The 'Talk' Made Easier. Our 'Oh Hello Flo' Period Box is Here. Body: Starting conversations about periods can be tricky. Our thoughtfully curated 'Oh Hello Flo' box provides everything you and your daughter need to navigate this new chapter with knowledge and confidence. It's more than a box; it's a bonding experience. [Link] #PeriodPositive #TweenSupport #ParentingTweens
• •Headline: Fuel Their Unique Sparkle! ✨ Natural Care for Every Tween. Body: From our family to yours – Tweenology was born from a real need for simple, safe, and effective care for tweens. We believe in products that nurture, empower, and celebrate every tween's unique journey. Because they deserve the best. #PlantBased #TweenApproved #MadeWithLoveSA