Brand Tone

aspirational, elegant, and empowering

Brand Values

• •Timeless Elegance
• •Accessible Luxury
• •Empowerment
• •Craftsmanship & Quality
• •Sustainability & Ethics

Best Practices

• •Embrace "Elegant Empowerment": Every piece of copy should aim to make the reader feel confident, capable, and sophisticated. Use strong, active verbs and focus on the feeling the clothes provide, not just their physical attributes.
• •Use the Language of Longevity: Consistently use words like "timeless," "heirloom," "enduring," "classic," and "built to last." Contrast this with terms like "trends" or "seasons" to reinforce the brand’s slow fashion values.
• •Highlight Accessible Luxury: Frame the value proposition clearly. Use phrases like "luxury design without the luxury price tag" or "redefining luxury" to communicate both quality and accessibility.
• •Tell the Story of Craftsmanship: Go beyond describing a product as "well-made." Use evocative language like "meticulously constructed," "rooted in British tailoring," and "premium tweeds" to paint a picture of quality and heritage.
• •Maintain a Refined & Polished Voice: Ensure all communication, from website copy to social media replies, is grammatically correct, sophisticated, and aligned with the brand's elegant persona. The voice should be aspirational but never snobbish.

Social Perception

TweedLaBel is perceived as a niche, aspirational brand for those interested in the "Old Money" or classic style aesthetic. It is seen as a source for achieving a high-end look without the associated price tag. Its presence on platforms like Wolf & Badger and its clear messaging around being a Black-owned, sustainable business contribute to a positive and conscious brand image. The target audience appears to be women aged 30-55 who appreciate investment pieces over disposable fashion.

Copy Examples

• •The Anatomy of Power Dressing. It’s more than a jacket; it’s a statement. Our Kelly Tweed Jacket is meticulously crafted to offer a silhouette that is both commanding and graceful. Rooted in British tailoring, designed for the modern woman who doesn’t ask for space—she commands it. Discover tailoring as empowerment. #TweedLaBel #QuietLuxury #TimelessStyle
• •Beyond the Trend. Welcome to Timeless. We design future heirlooms, not fast fashion. Explore our collection of reimagined tweed, where classic craftsmanship meets modern femininity. Made slowly, styled boldly, worn endlessly.
• •Your Boardroom-to-Brunch Wardrobe, Solved. Elevate your professional style with pieces that blend heritage and quiet power. TweedLaBel offers curated collections of elegant, tailored tweed that transitions effortlessly from morning meetings to evening engagements. Shop affordable luxury that works as hard as you do.
• •For the Woman Who Dresses with Intention. This week, we celebrate the art of intentional dressing. It’s not about having more, but having better. Our latest drop of limited-run tweed dresses and suits is designed for those who live deliberately and understand the lasting power of a well-cut garment. Be the first to explore the new collection.
• •3 ways to style our Audrey Dress for that #OldMoneyAesthetic. ✨ From garden party to city chic, this is the versatile tweed piece your wardrobe needs. Which look is your favorite? 1, 2, or 3? 👇 #TweedDress #ClassicStyle #HowToStyle #AffordableLuxury