Brand Tone

Passionate, Inclusive & Empathetic, Authentic & Genuine, Quality-Driven & Innovative, Community-Focused, Positive & Upbeat

Brand Values

• •Inclusivity
• •Quality without Compromise
• •Passion
• •Innovation
• •Authenticity
• •Community

Best Practices

• •Lead with Inclusivity: Always frame the message around "beer for everyone," emphasizing the joy of shared experiences rather than just the restriction.
• •Champion Quality & Taste: Consistently highlight the awards, positive reviews, and the "no compromise" aspect to build confidence that it's a genuinely great beer, not just a "good for gluten-free" beer.
• •Share the "Why": Weave in elements of the founder's story and the mission to provide a solution for a personal problem; this builds authenticity and connection.
• •Educate with Passion: Talk about the unique malts, the brewing process, and the variety of styles with enthusiasm, positioning the brand as experts and innovators in the gluten-free craft space.
• •Maintain an Upbeat, Positive Voice: Focus on the solution, the enjoyment, and the community. Use celebratory and welcoming language.

Social Perception

Game-Changer for Gluten-Free Consumers, High-Quality Craft Brewery, Innovative Leader, Trustworthy, Community Hub

Copy Examples

• •Miss the taste of real craft beer? We did too. That's why TWØBAYS brews award-winning, 100% gluten-free beers that don't compromise on flavour. Welcome back to beer.
• •To Coeliacs, the gluten-intolerant, and anyone who just loves a great brew: This one's for you. TWØBAYS – The Shout That Doesn't Leave Anyone Out.
• •They said great gluten-free craft beer couldn't be done. We said, 'Hold our (TWØBAYS) beer.' Discover our World Beer Cup gold medal-winning taste.
• •Life's too short for compromises. Especially when it comes to beer. TWØBAYS: All the craft, none of the gluten. Cheers to that!
• •From our dedicated gluten-free brewery to your eager taste buds. Explore a new world of flavour with TWØBAYS. Safe, delicious, and waiting for you.