Brand Tone

Passionate & Proud, Educational & Informative, Health-Conscious & Natural, Ethical & Responsible, Aspirational & Inviting, Warm & Authentic

Brand Values

• •Health & Well-being
• •Sustainability
• •Social Responsibility
• •Authenticity & Quality
• •Education & Awareness
• •Colombian Pride

Best Practices

• •Always Circle Back to Core Values: Ensure every piece of copy, whether short or long, reflects at least one of Copómbiana's core values (health, sustainability, authenticity, Colombian pride, social responsibility).
• •Use Passionate & Positive Language: Infuse enthusiasm for Colombia, the Amazon, and the benefits of Copoazú. Employ words that evoke vibrancy, natural goodness, and discovery (e.g., "treasure," "vitality," "discover," "power," "authentic").
• •Educate, Don't Just Sell: Provide valuable information about Copoazú, its origins, and its uses. Position the brand as a knowledgeable guide to this unique superfruit.
• •Emphasize "Natural" and "Sustainable": Consistently highlight the 100% natural aspect of the products and the brand's commitment to sustainable and ethical sourcing. This reinforces trust and appeals to conscious consumers.
• •Maintain a Warm, Inviting, and Slightly Aspirational Voice: Make the audience feel like they are being invited to discover something special and beneficial. While informative, the tone should also inspire them to try the products and experience a taste of Colombian natural richness and well-being.

Social Perception

A purveyor of unique, exotic, and healthy products. A brand connected to Colombian roots and Amazonian treasures. Ethically minded, with a focus on sustainability and community. Informative and passionate about its core ingredient, Copoazú. Users on social media seem intrigued by the product and its benefits, often asking about where to buy it and how to use it. The connection to the Amazon and "superfruit" status appears to resonate positively.

Copy Examples

• •Headline for a social media post about Copoazú's benefits: Unlock Amazonian Vitality! ✨ Discover Copoazú, Colombia's treasured superfruit, packed with nature's goodness for your well-being. Taste the difference, feel the energy. #Copombiana #Copoazu #Superfruit #ColombianTreasure #NaturalHealth
• •Product description for Copoazú Pulp: Pure Amazonian Gold. Our 100% natural Copoazú Pulp brings the heart of the Colombian rainforest straight to your kitchen. Perfect for vibrant smoothies, exotic desserts, or a spoonful of pure wellness. Sustainably sourced, ethically produced. Experience the authentic taste of Copómbiana.
• •Instagram caption for an image of the Amazon/women farmers: Rooted in the Amazon, empowered by women. At Copómbiana, every scoop of our delicious Copoazú is a step towards supporting sustainable communities and preserving precious biodiversity. Taste the care in every bite. #EthicalEating #SupportLocal #Amazonas #Copombiana #WomenEmpowerment #SustainableFuture
• •Email subject line for a newsletter: Copómbiana Secrets: How Copoazú Can Revolutionize Your Wellness Journey
• •Short website banner text: Copómbiana: Taste the Wild. Embrace Wellness. Straight from the Colombian Amazon.