Brand Tone

Cool & Confident, Youthful & Trendy, Exclusive & Unique, Approachable & Engaging, Passionate & Authentic

Brand Values

• •Uniqueness & Individuality
• •Sustainability
• •Quality & Craftsmanship
• •Community
• •Discovery & Treasure Hunting

Best Practices

• •Know Your Audience Inside Out: Speak their language. Understand their slang (authentically), their aspirations, and what makes them tick. Use references they'll get.
• •Embrace Imperfection (Authentically): Vintage is about character. While professional, the tone can be slightly informal, conversational, and even a bit edgy. Don't be afraid of a playful emoji or a confident, slightly sassy statement.
• •Highlight Exclusivity and Rarity: Constantly remind customers that these are unique, one-off pieces. Use words like "one-of-a-kind," "rare find," "only one," "gone forever" to create urgency and desire.
• •Weave in Sustainability Naturally: Don't preach, but subtly remind them of the positive impact of choosing vintage. Phrases like "good for your style, great for the planet" can be effective.
• •Create a "Brand Voice Guide": Even a simple one. List key adjectives for the tone (cool, confident, unique), preferred slang or phrases, things to avoid, and examples of on-brand vs. off-brand copy. This helps ensure everyone writing for the brand is on the same page.

Social Perception

Trendsetter, High-Quality Vintage, Sustainable Choice, Exclusive & Desirable, Creative & Innovative, Aspirational but Attainable

Copy Examples

• •Instagram Post (New Arrival - Reworked Jacket): Stop scrolling ✋ This ain't your average denim. 🔥 One-of-one reworked vintage jacket just dropped. Built from the best, for the boldest. DM to make it yours before it’s history. #VintageTwinFind #ReworkedRevolution #OnlyOne
• •Website Banner (Jeanius Bar): Your Dream Jeans? Found. ✨ Our Jeanius Bar crafts the perfect vintage denim, just for you. Get the fit, the fade, the feels. Book your spot. #TheVintageTwin #CustomVintage #PerfectFitDenim
• •TikTok Video Caption (Styling a Vintage Tee): Obsessed is an understatement. 🤩 Styling this unreal 90s band tee – found exclusively at TVT. How would you rock it? 👇 #VintageTee #StyleHack #90sFashion #TheVintageTwin
• •Email Newsletter Subject Line: Heads Up, Twin ✨ Rare Gems Just Hit The Site (You Saw It Here First)
• •Product Description (Unique Vintage Dress): Hello, statement piece! This ain't no wallflower dress. Genuine 70s vibe, one-of-a-kind print, and ready to make some memories. Snag this beauty and own your story. Zero chance of a 'who wore it better' moment. 😉 #VintageDress #UniqueFind #70sStyle