Brand Tone

Intellectual, introspective, and approachable, serious yet not overly academic or exclusionary. The language is thoughtful, calm, encouraging, and makes complex ideas understandable. It also possesses a slightly avant-garde and creative edge.

Brand Values

• •Intellectual Curiosity
• •Accessibility
• •Community
• •Creativity
• •Thoughtfulness

Best Practices

• •Lead with a thought-provoking question to engage curiosity and set an introspective tone.
• •Use clear and concise language, avoiding academic jargon to make complex ideas accessible.
• •Maintain a calm and reassuring voice, offering perspective rather than alarm, especially when addressing heavy topics.
• •Connect abstract philosophical concepts to tangible, relatable experiences from daily life, art, and culture.
• •Actively invite comments, opinions, and personal stories to foster community interaction and position the brand as a facilitator of conversation.

Social Perception

Perceived as a fresh, high-quality, and independent voice in Latvian culture, filling a niche for accessible philosophical content. It is seen as an ambitious project led by a passionate and knowledgeable team of young philosophers, respected for fostering meaningful discussion.

Copy Examples

• •What is the magic of science, and what is the science of magic? Our latest issue delves into rituals, ancient beliefs, and the enchantments of the modern world. It's time to look beyond the veil. ✨ Grab your copy of Tvērums now. #Tverums #Magic #Philosophy #NewIssue
• •Feeling lost in thought? Sometimes the biggest questions require the quietest moments. Tvērums is a magazine for those who aren't afraid to ask 'why'. Each issue explores a single theme—from despair to daily life—through the lens of philosophy. Find your anchor in a sea of information. Subscribe to Tvērums today and start your journey inward. Learn More
• •Your Quarterly Dose of Philosophy. More than a magazine, Tvērums is a conversation. Join a community of curious minds. Subscribe now and get 20% off your first year.
• •What small, everyday ritual brings you a sense of peace? For our team, it's the first coffee of the day. Our upcoming issue explores the philosophy of 'the everyday'. #Tverums #DailyRituals #Mindfulness #Philosophy
• •A Philosopher's Guide to Dealing with Uncertainty | A Conversation with [Guest's Name] | Tvērums