Brand Tone

informative, urgent, and direct

Brand Values

• •Immediacy
• •Local Focus
• •Public Service
• •Accessibility
• •Community Connection

Best Practices

• •Lead with Impact Words: Consistently start headlines and captions with keywords like "Última Hora," "Atención," "Urgente," or "En Desarrollo" to maintain the brand's sense of immediacy and alert the audience to breaking news.
• •Maintain Geographic Specificity: Always mention the specific towns, neighborhoods, or roads involved (e.g., "en Aguachica," "vía a Gamarra"). This reinforces the brand's core value of being hyper-local.
• •Use a Clear Call to Action: End every social media post with a clear directive to drive traffic to the website, such as "Lea la nota completa aquí," "Conozca los detalles en el enlace," or "Ingrese a tvk24.co."
• •Stay Neutral and Factual in Captions: While headlines can be sensational, the short description on social media should remain factual and reportorial. State what happened clearly and concisely, leaving opinion and detailed analysis for the article itself.
• •Standardize Post Structure: Adopt a consistent format for posts. For example: [IMPACT WORD] + [Headline] + [Brief, one-sentence summary] + [Call to Action Link]. This creates a recognizable and reliable pattern for your followers.

Social Perception

The audience perceives tvk24.co as a go-to source for breaking local news, particularly for timely information on accidents, crimes, and urgent events. It acts as a platform for public debate and expression of strong opinions in its comments sections. While there can be a perception of sensationalism and questions about details, it is largely seen as a valuable, albeit sometimes raw, information source. Users view the brand as intrinsically connected to their local reality, reporting on issues that directly affect their daily lives.

Copy Examples

• •LO ÚLTIMO: Fuertes operativos en la vía a San Alberto. Autoridades confirman múltiples capturas. Conozca los detalles.
• •ATENCIÓN, COMUNIDAD: Se reporta interrupción del servicio de agua en el barrio El Centro por daño en tubería principal. Enterese de los tiempos de reparación aquí.
• •EN DESARROLLO: Tensión en el concejo municipal. Debate clave sobre el presupuesto del próximo año se aplaza. Siga el cubrimiento en vivo.
• •URGENTE: Paso restringido en el sector de La Mata por grave accidente de tránsito. Se recomienda tomar vías alternas. Más información en el enlace.
• •¿Ya está informado? No se pierda las noticias que marcan la agenda en el sur del Cesar y Bolívar. Ingrese a TVK24.CO y conozca la realidad de su región.