Brand Tone

Practical and Functional, Value-Oriented, Friendly and Approachable, Direct and No-Nonsense, Trustworthy and Down-to-Earth, Proudly Australian

Brand Values

• •Affordability/Value
• •Customer Satisfaction
• •Honesty and Integrity
• •Problem-Solving
• •Resourcefulness
• •Australian Made/Owned

Best Practices

• •Prioritize Value and Practicality: Always highlight how the product solves a problem in a cost-effective way. Use clear, direct language that focuses on benefits rather than just features.
• •Maintain an Approachable, Friendly Voice: Write as if you're talking to a neighbour. Use contractions (e.g., "we're," "don't") and a slightly informal but still professional tone. Refer to the "family business" and "Australian owned" aspects where appropriate to build connection.
• •Be Honest and Transparent: Avoid hype or exaggerated claims. Stick to factual descriptions and straightforward explanations, reinforcing the "not greedy" and "no frills" ethos.
• •Emphasize Australian Identity (Subtly but Consistently): Use Australian colloquialisms where natural (e.g., "footy," "G'day"), and consistently mention "Australian owned" or "built for Aussie conditions" to reinforce this unique selling proposition.
• •Focus on Customer Assurance: Reiterate promises of good service, responsiveness, and the satisfaction guarantee ("If you're not happy, we're not happy!"). This builds trust and aligns with the "not a faceless company" image.

Social Perception

Customers likely perceive TV Covers as a reliable, no-frills provider of affordable and practical protective covers. The "Australian owned and operated" aspect probably resonates positively with domestic customers. The somewhat dated website design and low social media activity might lead some to see it as a more traditional or old-school business, which can be positive (implies stability) or negative (implies not being current) depending on the customer. They are likely seen as a specialist rather than a general retailer.

Copy Examples

• •Headline: Keep Your Outdoor TV Safe, Without Breaking the Bank. Body: Love watching the footy on the patio but worried about the weather? Our Aussie-made TV covers give your screen top-notch protection from rain, dust, and sun, so the entertainment never has to stop. Get the best value, direct from our family to yours.
• •Social Media Post: Don't let a bit of drizzle ruin your outdoor viewing! 🌧️📺 Our TV covers are built tough for Aussie conditions. Easy to slip on, easy to love the price. See our range at tvcovers.com.au – we’re here to help! #TVCovers #OutdoorTV #AustralianMade #ProtectYourTech
• •Product Description Snippet: Why pay a fortune? We started TV Covers because we believe in fair prices for quality protection. This cover is made with durable, weather-resistant material, designed to fit snugly and keep your TV looking great season after season. No frills, just honest-to-goodness protection.
• •Email Subject Line: Your Outdoor TV's Best Mate is Here! Email Body (snippet): G'day! Just like you, we love our outdoor living. That's why we created TV Covers – to offer a straightforward, affordable way to protect your telly from the elements. As a small Aussie business, we promise great service and a cover that does the job, plain and simple.
• •About Us Page Highlight: From Our Backyard to Yours: We’re a small, family-run Aussie business that got tired of seeing overpriced TV covers. So, we made our own – focusing on quality, great value, and friendly service you can count on. When you buy from TV Covers, you're supporting local and getting a no-nonsense solution.