Brand Tone

Provocative, Satirical, Contemporary, and Rebellious

Brand Values

• •Social Commentary
• •Provocation and Dialogue
• •Artistic Freedom & Accessibility
• •Humanity and Solidarity
• •Reimagining Icons

Best Practices

• •Lead with the Message: Every piece of copy should start with the core idea or satirical question behind the artwork. The visual is the hook, but the caption explains the critique.
• •Use a Confident and Direct Tone: Avoid passive language. Use strong, declarative sentences that reflect the boldness of the art. The brand doesn't ask for permission; it makes a statement.
• •Incorporate Wit and Sarcasm: The brand's voice is intelligent and humorous. Use clever wordplay and irony that mirrors the satirical nature of the art.
• •Connect to a "Bigger Picture": Frame the products not just as decorations, but as pieces of a larger cultural conversation about love, power, politics, or society.
• •Maintain the "Street" Ethos: Emphasize values of accessibility and democracy in art. Use hashtags like #ArtForEveryone, #StreetArt, and #UrbanPopArt to reinforce the brand's roots and invite the audience to be part of the movement.

Social Perception

TVBOY is perceived as a significant and sometimes controversial figure in the contemporary art world. He is widely recognized for his high-profile street art, especially the "kisses" series, which generates significant media attention. The public generally views his work as a clever and critical reflection of current events. Collaborations with major brands and humanitarian organizations indicate a broad and positive reception that crosses from counter-culture into the mainstream. His art is seen as an "encyclopaedia of images of contemporary society," positioning the brand as a relevant cultural commentator.

Copy Examples

• •Rivals in the house, lovers on the street. This isn't just a picture; it's a conversation starter. A reminder that even the deepest divides can be bridged. Own a piece of provocation. #TVBOY
• •We put the icons of today under a pop-art lens. They're not just faces on a screen; they're the symbols of our time. Our latest canvas asks the question: Who holds the power? The answer is on your wall. Link in bio. #UrbanArt #PopArt #TVBOY
• •Art Is For Everyone. The Street Is Your Museum. Your Walls Are The Gallery.
• •The New TVBOY Drop: More Heroes, More Villains, More Truth.
• •Tired of boring walls? Decorate with dissent. TVBOY's official prints turn any room into a statement on modern life. Satirical, bold, and unapologetically contemporary. Shop the rebellion.