Brand Tone

Provocative & Irreverent, Contemporary & Current, Activist & Vocal, Pop & Accessible, Hopeful & Empathetic, Direct & Bold

Brand Values

• •Social Commentary & Awareness: Sparking dialogue on current issues (racism, war, politics, environment).
• •Freedom of Expression: Pushing boundaries and sometimes courting controversy to convey messages.
• •Love & Unity: A recurring theme, often depicted through symbolic kisses between opposing figures, aiming to show that love can overcome division.
• •Hope & Resilience: Particularly evident in his works related to conflict zones and social struggles.
• •Accessibility of Art: Believes in art for everyone, taking it to the streets and making it relatable.
• •Democratization of Icons: Using famous figures not as idols but as vessels for broader messages.
• •Courage & Empathy: Encouraging viewers to confront uncomfortable truths and believe in art's power to inspire.

Best Practices

• •Stay Current and Reactive: Mirror TVBOY’s artistic approach by referencing current events and social dialogues where appropriate and authentic. The brand voice should feel like it’s part of the now.
• •Embrace Provocation (with Purpose): Don’t shy away from bold statements or challenging questions, but ensure it aligns with the deeper values of love, hope, or social commentary that TVBOY champions. The provocation should spark thought, not just offend.
• •Use Accessible Pop Language: Reflect the Neo-Pop influence. Keep language clear, direct, and engaging. Avoid overly academic or elitist art jargon. Make it feel like art for everyone.
• •Inject Hope and Empathy: Even when critical, ensure the underlying message offers a path towards positive change or understanding, reflecting TVBOY’s belief in love and art's power to unite.
• •Be Visually Led, Verbally Sharp: TVBOY’s art is visually striking. Copy should complement this by being concise, punchy, and memorable. Use strong verbs and impactful phrasing. Let the art do most of the talking, and let the words amplify its message.

Social Perception

Influential Street Artist, Provocateur & Social Critic, Relevant & Timely, Activist Voice, Accessible & Engaging, Controversial at Times

Copy Examples

• •Headline (for a new print release about a current event): "They Tried to Bury the Story. We Put It On a Canvas. Own the Conversation. #TVBOY"
• •Product Description (for a "Kiss" series artwork): "Love Conquers All. Even Them. A TVBOY classic, reimagined. A reminder that connection is always more powerful than conflict. Hang it where you need a dose of defiant hope."
• •Social Media Post (promoting apparel): "Wear Your Art. Spark a Reaction. The new TVBOY collection isn't just clothing, it's a statement. What will yours be? #StreetArtSweetArt #TVBOYShop"
• •Email Subject Line (for a limited edition drop): "Art That Bites Back. New TVBOY Limited Edition – Don't Miss Out."
• •About Us Snippet (for the shop): "TVBOY doesn't just paint pictures; he paints a picture of our times. Provocative, pop, and always pushing the conversation. This is art for the outspoken. Art for the hopeful. Art for right now. Welcome to the official TVBOY store."