Brand Tone

Elegant, Personal, and Modern

Brand Values

• •Timeless Elegance
• •Quality Craftsmanship
• •Individuality & Self-Expression
• •Contemporary Design
• •Sustainability & Ethical Sourcing
• •Meaningful Connections

Best Practices

• •Develop a Core Messaging Guide: Create a document outlining key brand vocabulary (e.g., "timeless," "elegance," "handcrafted," "effortless," "personalized"), phrases to use, and phrases to avoid. This ensures everyone writing for the brand uses a unified voice.
• •Prioritize "Elegant Simplicity": Keep language clear, concise, and refined. Avoid overly casual slang or overly complex jargon. The tone should feel sophisticated but not unapproachable.
• •Weave in Storytelling: Connect products to emotions and personal narratives. Instead of just listing features, explain how a piece can make someone feel or what it can represent (e.g., "a symbol of your journey," "a reminder of a cherished moment"). This aligns with their stated value of "storytelling."
• •Emphasize Quality and Craftsmanship Subtly: Words like "handcrafted," "meticulously designed," "fine materials," and "ethically sourced" reinforce value without sounding overly boastful. Let the quality speak through sophisticated descriptions.
• •Maintain Visual and Textual Harmony: Ensure the copy's tone aligns with the visual aesthetic (minimalist, elegant photography). For instance, if the visuals are clean and bright, the copy should also feel light and uncluttered, not dense or overly dramatic. Consistency across all touchpoints (website, social media, emails) is key to building a strong brand perception.

Social Perception

An emerging brand associated with bohemian style (potentially), positive for its niche in permanent and welded jewelry, but facing a perception challenge due to the brand name being used by other businesses in unrelated sectors.

Copy Examples

• •Headline for Permanent Jewelry: "Your Story, Beautifully Unbroken. Discover Boheems Permanent Jewelry."
• •Instagram Caption for a new collection: "Effortless elegance, uniquely yours. Our new [Collection Name] pieces are handcrafted to become a part of your everyday story. Explore the collection – link in bio. #BoheemsJewelry #TimelessElegance #HandcraftedLuxury"
• •About Us Snippet for Social Media: "At Boheems, we believe jewelry is more than adornment – it's a whisper of who you are. We craft timeless pieces with a modern touch, ethically sourced and designed to celebrate your individuality. #Boheems #ModernHeirlooms #SustainableStyle"
• •Email Subject Line for a promotion: "A Touch of Gold, A Lifetime of Memories. ✨ Explore Boheems."
• •Product Description Snippet (e.g., for a birthstone necklace): "Carry your essence. Our [Birthstone] necklace, set in luminous [14k Gold/Sterling Silver], is more than a jewel – it's a personal talisman, handcrafted to reflect your unique light. A delicate statement of timeless sophistication."