Brand Tone

Authentic & Story-driven, Empathetic & Ethical, Respectful & Appreciative (of art and artisans), Warm & Connecting, Informative & Educational, Passionate

Brand Values

• •Artisan Empowerment & Fair Trade
• •Authenticity & Handcrafted Quality
• •Cultural Preservation
• •Sustainability
• •Community & Connection
• •Innovation & Relevance
• •Transparency

Best Practices

• •Always Lead with the "Why": Start with the mission – artisan empowerment, cultural preservation, and the beauty of handmade. This ensures the core values are always present.
• •Tell the Story, Not Just Sell the Product: Focus on the narratives behind the crafts, the artisans, and the cultural significance. This builds emotional connection and reinforces authenticity.
• •Use Warm, Respectful, and Empathetic Language: Address customers and artisans with warmth. Speak of the crafts and traditions with reverence. Highlight the positive impact of purchases.
• •Emphasize "Handmade" and "Authentic": Consistently remind the audience of the unique, handcrafted nature of the products and the human touch involved. Explain that slight variations are a mark of true craftsmanship.
• •Be Informative and Transparent: Share knowledge about the art forms, materials, and processes. Be open about Tvami's social enterprise model and how it benefits artisans. This builds trust and positions Tvami as an authority and an ethical choice.

Social Perception

Highly Positive, Champion of Artisans, Culturally Rich, More Than Just a Store, Good Customer Experience

Copy Examples

• •More than just threads and dyes, this [Product Name] is a canvas of heritage. Each motif, hand-painted with devotion by artisans in [Region, India], tells a story whispered through generations. Bring home not just a beautiful piece, but a fragment of a timeless tradition, lovingly crafted to connect you to its roots. Feel the artisan's touch, cherish the soul of handcrafted.
• •Meet [Artisan's Name], the hands and heart behind our [Product Category] collection. For [him/her/them], crafting isn't just a skill, it's a legacy. By choosing Tvami, you're not just acquiring a unique piece; you're empowering artisans like [Artisan's Name] to continue their traditions and thrive. Your support weaves a brighter future, one beautiful craft at a time. #TvamiCrafts #ArtisanStories #HandmadeWithLove #SupportArtisans #CulturalHeritage
• •At Tvami, we believe every handcrafted piece carries the essence of its maker and the echoes of its origins. We journey across India to discover and collaborate with talented rural artisans, ensuring their incredible skills are celebrated and their livelihoods sustained. We're more than a marketplace; we're a bridge connecting you to the heart of India's craft traditions, offering authentic, soulful creations that enrich your life and honor theirs.
• •This season, immerse yourself in the vibrant spirit of [Art Form] with our new collection, straight from the homes of artisans in [Village/Region]. Each piece is a testament to patient skill and a rich cultural tapestry. Discover handcrafted treasures that are not only beautiful but also carry a story of empowerment and preservation. Explore the [Collection Name] and become part of a movement that values authenticity and artistry.
• •Looking for corporate gifts that speak volumes about your values? Tvami offers unique, handcrafted treasures from Indian artisans. Each gift tells a story of tradition, skill, and ethical partnership. Choose gifts that are not only beautiful and memorable but also contribute to preserving cultural heritage and empowering artisan communities. Let's create a gifting experience with soul.