Brand Tone

Elegant & Appreciative, Authentic & Passionate, Informative & Story-driven, Warm & Personal, Conscious & Ethical

Brand Values

• •Purity & Authenticity
• •Craftsmanship & Heritage
• •Quality
• •Sustainability & Ethical Practices
• •Timeless Elegance
• •Customer Connection

Best Practices

• •Embrace Storytelling: Every product has a story – its origin, the weaver's skill, the inspiration. Weave these narratives into descriptions and posts to connect emotionally.
• •Use Evocative & Sensory Language: Words like "pure," "whispers," "rich," "earthy," "tranquil," "poetry," "soulful touch" create a vivid and elegant impression consistent with the brand.
• •Highlight Authenticity & Craftsmanship: Consistently refer to the handloom process, natural materials, and the skill of the artisans. This reinforces key brand values.
• •Maintain a Respectful and Appreciative Tone: Whether talking about the fabrics, the weavers, or the customers ("Tuyam Woman"), maintain a tone that conveys respect and admiration.
• •Educate & Inform Gently: Share knowledge about different weaves, motifs, or the cultural significance of certain designs. This positions the brand as an authority and adds value beyond the product itself, aligning with their informative approach.

Social Perception

Positive & Admiring, Trustworthy, Aspirational yet Accessible, Culturally Connected, Associated with Quality & Artistry

Copy Examples

• •Drape yourself in the pure essence of tradition. This Kanchi cotton saree, handwoven by our master artisans, whispers tales of ancient looms and timeless elegance. The rich, earthy tones are achieved through natural dyes, ensuring that each thread is as kind to the earth as it is to your skin. Experience the legacy, feel the purity. #TuyamPureWeaves #HandloomHeritage
• •Introducing 'Nila' – our new collection inspired by the tranquil hues of a moonlit sky. Each piece is a testament to the weaver's dedication, a story spun in pure silk cotton. Discover handcrafted elegance that feels like poetry against your skin. Link in bio to explore. ✨ #TuyamNila #ArtisanCrafted #SustainableLuxury
• •At Tuyam, 'pure' is more than just our name – it's our promise. A promise of authentic handloom, of threads woven with passion, and of a commitment to the artisans who keep our traditions alive. We believe in fashion that endures, pieces that tell a story, and a connection to the rich textile heritage of India.
• •Unveiling New Arrivals: Handcrafted Stories, Woven with Love by Tuyam (Body Excerpt): Dear [Customer Name], feel the soulful touch of tradition in our latest collection. Each saree is a canvas of dreams, meticulously brought to life by our cherished weavers...
• •Seeking more than just a saree? Discover Tuyam – where purity, passion, and timeless craftsmanship intertwine. Our handloom treasures are ethically sourced and designed to make you feel effortlessly elegant. Shop our collection today and support the art of Indian weaving. [Shop Now Button] #TuyamClothing #EthicalFashionIndia #SareeLove