Brand Tone

Professional and Reliable, Customer-Centric and Service-Oriented, Innovative and Evolving, Family-Oriented and Humble, Quality-Driven

Brand Values

• •Passionate Dedication to Customer Service
• •Excellence in Product Quality
• •High Integrity
• •Embrace Innovation
• •Positive & Humble Attitude
• •Sustainability
• •Community & Shared Experiences (Tuxton Home)

Best Practices

• •Emphasize Durability and Quality: Consistently highlight the robust nature of the products, their ability to withstand rigorous use (oven, microwave, dishwasher safe), and features like the lifetime chip warranty. Use terms like "professional-grade," "built to last," "superior performance."
• •Maintain a Professional yet Approachable Voice: While showcasing expertise and quality, ensure the language is clear, confident, and welcoming, especially for the Tuxton Home (B2C) segment. Avoid overly technical jargon unless speaking to a purely B2B foodservice audience.
• •Incorporate Core Values Subtly: Weave in the essence of integrity, customer dedication, and innovation into product descriptions and brand storytelling. For instance, how innovation leads to better, more versatile products for the customer.
• •Highlight Heritage and Trust: Leverage the company's long history and family-owned aspect to build trust and convey a sense of established reliability and commitment.
• •Differentiate for B2B vs. B2C (Tuxton vs. Tuxton Home): While core quality messaging remains, tailor the emotional appeal. For Tuxton (foodservice), focus on reliability, value, and industry-specific needs. For Tuxton Home, lean into creating memories, home culinary experiences, and stylish functionality for the everyday chef.

Social Perception

Customers (Foodservice & Retail): Generally perceive Tuxton products as high-quality, durable, and reliable, offering good value for money. The dinnerware is often described as elegant, versatile, and able to withstand heavy use, making it suitable for both professional and home kitchens. The lifetime chip warranty is a significant positive point. Industry: Tuxton is recognized as a leading supplier in the foodservice industry with a long-standing reputation. They are also seen as innovative, particularly with their expansion into the retail market with Tuxton Home and new product lines like the Zion collection. Their participation in industry events and associations like the James Beard Foundation further solidifies their standing.

Copy Examples

• •Headline: Enduring Quality, Inspired Design. Your Table, Elevated. Body: For decades, Tuxton has crafted dinnerware trusted by the most demanding chefs. Now, bring that same professional-grade durability and timeless style to your home. Experience the difference quality makes.
• •Headline: From Professional Kitchens to Your Home: Tuxton, Built to Last. Body: Our commitment to excellence means every Tuxton piece is designed for superior performance and lasting beauty. Microwave, oven, and dishwasher safe – and backed by our lifetime chip warranty. Invest in moments that matter.
• •Headline: Innovation on Your Table: Discover the Art of Dining with Tuxton. Body: We blend time-honored craftsmanship with modern innovation to create dinnerware that’s as functional as it is beautiful. Explore collections designed to inspire your culinary journey.
• •Headline: The Tuxton Promise: Exceptional Quality, Unwavering Service. Body: More than just dinnerware, Tuxton offers a partnership built on integrity and a passion for exceeding your expectations. Discover the reliability that has made us an industry leader.
• •Headline: Create Lasting Memories, One Meal at a Time. Body: Tuxton Home believes in the power of shared experiences. Our durable and stylish cookware and dinnerware are crafted to be part of your family's traditions for generations to come.