Tono de Marca

Aspirational, elegant, and intimate, speaking with a voice of sophisticated glamour and playful elegance. The language is descriptive and romantic, focusing on story, craftsmanship, and emotional value, feeling personal and curated.

Valores de Marca

• •Craftsmanship and Heritage
• •Quality and Authenticity
• •Sustainability and Ethical Responsibility
• •Understated Glamour and Versatility
• •Inspiration from Travel and Culture

Mejores Prácticas

• •Lead with the Narrative: Always center the copy around the story the inspiration, the friendship, the craftsmanship. The product is the result of the story, not the other way around.
• •Use Evocative Language: Employ descriptive and sensory words. Instead of "nice earrings," use phrases like "understated glamour with playful elegance," "heirloom-worthy," and "a characteristic human touch."
• •Emphasize 'And,' Not 'But': The brand is both luxurious and sustainable, glamorous and versatile for everyday wear. Frame these qualities as complementary, showcasing that the modern consumer does not have to choose between them.
• •Maintain a Visual-Copy Synergy: Ensure the tone of the copy always matches the high-quality, aspirational, and clean aesthetic of the photography. The words and images must work together to create a cohesive world for the customer to step into.
• •Speak Directly to the 'Tuula Woman': Write as if you are addressing a friend who is "fierce, independent and sophisticated." This helps maintain an intimate and empowering tone, reinforcing the idea that wearing Tuula is a state of mind.

Percepción Social

Perceived as a high-end, boutique brand offering unique, thoughtfully designed, special, and heirloom-worthy jewellery. The emphasis on recycled materials and ethical sourcing appeals to conscious consumers who value sustainability alongside luxury. It projects an image of an exclusive, yet approachable, luxury brand for the modern, independent woman.

Ejemplos de Copy

• •Whispers of elegance. Our Ava Drop Earrings are more than just an accessory; they are a story cast in recycled sterling silver and hand-finished to perfection. Designed for the moments that belong to you. #TuulaJewellery #EverydayLuxury #CraftedToLast
• •Inspired by the world. Worn by you. Discover our collection of demi-fine jewellery, where global travels and timeless craftsmanship meet. #TuulaStateOfMind
• •Capture the spark of a fleeting moment. The Lightning Earrings are crafted to make a statement of playful elegance. Forged from 925 Sterling Silver and set with brilliant cubic zirconia, they bring a flash of glamour to your day-to-day. A piece designed not just to be worn, but to be felt. #HeirloomWorthy #UnderstatedGlamour
• •From a decade of friendship, a lifetime of passion was born. Tuula is our story a legacy of fine jewellery craftsmanship reimagined for the modern woman. We believe in jewellery that is both beautiful and conscious, using recycled metals to create pieces with a soul. Thank you for being part of our journey. #TheTuulaStory #ConsciousLuxury
• •Your memories are treasures. So is your jewellery. Tuula was born from a love of travel, art, and culture, offering versatile pieces that move with you. Hand-finished, ethically sourced, and designed to tell your story. Shop the collection. #TuulaTravels #WearYourStory