Brand Tone

Educational & Informative, Empowering & Inspiring, Friendly & Approachable, Passionate & Purpose-Driven, Positive & Hopeful

Brand Values

• •Sustainability & Environmental Responsibility
• •Education
• •Diversity & Representation
• •Empowerment
• •Community
• •Accessibility

Best Practices

• •Always Educate & Empower: Frame messages around learning and the positive impact of individual actions. Avoid fear-mongering; instead, focus on hopeful solutions and the power of change.
• •Speak to Both Children and Adults (Appropriately): While much content is child-focused (especially book promotions), ensure the overarching brand voice resonates with parents and educators who are the primary purchasers and decision-makers. Maintain a friendly, intelligent, and inspiring tone for adults.
• •Highlight the "Why": Consistently connect products and actions back to the core values of sustainability, diversity, and empowerment. Remind the audience of the mission behind the brand.
• •Use Inclusive & Positive Language: Reflect the brand's commitment to diversity in all communications. Keep the language upbeat, encouraging, and focused on collective effort ("we," "us," "together").
• •Maintain Visual Consistency: Ensure that the visual elements (colors, imagery, aesthetics) across all platforms align with the natural, child-friendly, and positive verbal tone. This reinforces the brand identity and message.

Social Perception

Positive & Purposeful, Educational Resource, Advocate for Diversity, Trustworthy, Child-Focused

Copy Examples

• •Little hands, big impact! 🌱 Make morning routines a lesson in green with TuTu's new bamboo toothbrushes. Kind to the planet, fun for your little sprouts. Teach them early, watch them grow a greener world! #TutusGreenWorld #EcoKids #SustainableSmiles
• •Join TuTu on an adventure to save the Earth! 🌍 Our best-selling book makes learning about recycling, reusing, and reducing fun and easy for young eco-warriors. Empower your child with the knowledge that their small acts can make a world of difference. Get your copy today and plant a seed of change! #TuTuGoesGreen #KidsBooks #SustainabilityForKids
• •Did you know one reusable bag can save hundreds of plastic ones over its lifetime? ✨ This week, let's all remember our totes when we shop! It's a simple switch with a mighty impact. What's your favorite reusable find? Share below! 👇 #SmallActsBigImpacts #TutusTips #GoGreen
• •Want to raise a little eco-hero? TuTu's Green World provides the tools and inspiration! From engaging books like 'Soil Magic' that teach the wonders of composting, to fun, sustainable products, we're here to help your family embrace a greener lifestyle. Discover a world where being eco-conscious is an exciting adventure! Learn more: [Link to Website] #Parenting #GreenLiving #EcoFamily
• •Subject: 🌳 TuTu's Weekly Green Leaf: Unlock the Secrets to a Zero-Waste Lunchbox! Snippet: Hey Green Leaders! Packing school lunches or work meals? This week on the TuTu's Green Stuff blog, we're sharing simple, creative ways to reduce waste and make your midday meal a win for the planet (and your tastebuds!). Click to learn more and join the #SABIpledge!