Brand Tone

Whimsical & Enchanting, Elegant & Luxurious, Aspirational & Celebratory, Nostalgic & Timeless, Playful & Joyful

Brand Values

• •Creativity & Imagination: To enrich every little girl's desire to dream and inspire play.
• •Quality & Craftsmanship: Commitment to hand-crafted, intricately detailed garments using fine materials and skilled artisans.
• •Authenticity & Uniqueness: Each piece is designed to be unique, just like its wearer, moving away from mass-produced fashion.
• •Timelessness & Heirloom: Creating garments designed to last and be passed down, holding memories.
• •Joy & Celebration: At the heart of the brand is a sense of pure joy, making little girls blossom when they wear the garments.
• •Ethical Considerations: Mention of working with skilled beaders in India, helping keep an ancient art alive, and a move towards more sustainable practices.

Best Practices

• •Embrace Whimsical Language: Consistently use words like magical, enchanting, dream, sparkle, wonder, fairytale, ethereal, and cherish to maintain a dreamy and aspirational feel.
• •Focus on the Child's Experience: Frame benefits around the joy, confidence, and imaginative play the garments inspire in a child. Speak to how the child feels wearing Tutu Du Monde.
• •Highlight Artistry and Uniqueness: Emphasize the hand-crafted details, the quality of materials (like soft cottons, tulles, sequins, beads), and the unique, non-mass-produced nature of each piece.
• •Tell a Story: Weave narratives into product descriptions and social media posts – stories of adventure, fairytales, special celebrations, or the journey of creating an heirloom.
• •Maintain Visual-Verbal Harmony: Ensure that the tone of the copy always aligns with the brand's highly curated, ethereal, and professional visual aesthetic. The words should enhance the magic seen in the images and videos.

Social Perception

Luxury/Premium Brand, High Quality & Beautiful Designs, Creates Magical Experiences, Investment Pieces, Associated with Special Moments

Copy Examples

• •Headline: Where Dreams Are Woven into Every Stitch. Body: Let her step into a fairytale. Our newest collection is an invitation to a world of wonder, crafted with love and designed for unforgettable moments. Discover the magic of Tutu Du Monde.
• •Headline: More Than a Dress, It's a Memory in the Making. Body: From her first twirl to a cherished keepsake. Each Tutu Du Monde piece is handcrafted to celebrate childhood's most precious milestones. An heirloom to treasure, forever.
• •Headline: Unleash Her Inner Sparkle. Body: For the little one who dances to her own beat and dreams with her eyes wide open. Our enchanting tutus and dresses are made for play, for parties, for pure, unadulterated joy.
• •Headline: The Art of Celebration, Dressed in Tulle. Body: Exquisite details, ethereal fabrics, and a touch of fairytale magic. Elevate her special occasion with a Tutu Du Monde creation, where every sequin tells a story of artistry and joy.
• •Headline: Because Every Little Girl Deserves to Feel Like a Princess. Body: Watch her blossom with delight. Our signature tutus are more than just clothing; they are a passage to a world of imagination, confidence, and cherished moments.