Brand Tone

inspirational, thoughtful, and contemporary, feminine, refined, and timeless, design-led and not trend-driven, playful and behind-the-scenes

Brand Values

• •Thoughtful Design
• •Quality Craftsmanship
• •Sustainability
• •Inspiration from Nature and Travel
• •Timelessness over Trends
• •Customer Connection/Mindful Lifestyle

Best Practices

• •Create a Brand Voice Guide: Document the defined tone (inspirational, thoughtful, contemporary, refined, feminine) and key messaging points (sustainability, craftsmanship, timeless design). Share this with anyone creating content.
• •Focus on Storytelling: Weave the brand's inspiration (coastal landscapes, travel) and values (thoughtful design, sustainability) into product descriptions, social media captions, and "About Us" sections.
• •Use Consistent Language: Employ a vocabulary that reflects the brand's refined and timeless nature. Avoid overly trendy slang while still being approachable and engaging, especially on social media.
• •Highlight Craftsmanship and Materials: Consistently mention the quality of materials (e.g., recycled brass, sterling silver plating, anti-tarnish coating) and the hand-finished aspect of the jewellery.
• •Visual Consistency: Ensure that the visual elements (photography, website design, social media aesthetic) align with the sophisticated, nature-inspired, and timeless verbal tone.

Social Perception

Positive Customer Feedback, Appreciation for Design and Aesthetics, Good Value, Retailer Endorsement, Growing Brand

Copy Examples

• •Headline: "Timeless Treasures, Thoughtfully Crafted. Discover Everyday Elegance with Tutti & Co."
• •Social Media Post (Image of a necklace layered with a linen shirt): "Inspired by coastal whispers and designed for your life's adventures. Our latest collection brings a touch of understated glamour to your everyday. ✨ #TuttiAndCo #ThoughtfulDesign #CoastalLiving"
• •Product Description Snippet: "Each curve and texture of our [Product Name] is a nod to the serene landscapes that inspire us. Hand-finished with 98% recycled brass and a water-resistant coating, it's a piece designed to be cherished, season after season."
• •Email Subject Line: "More Than Just Jewellery, It’s a Feeling. Explore the New Tutti & Co Arrivals."
• •Brand Story Snippet: "At Tutti & Co, we believe in the beauty of simplicity and the power of thoughtful details. Born from a love for the North-East coast and a passion for timeless design, each piece tells a story of mindful living and effortless style."