Brand Tone

personal, grateful, enthusiastic, friendly, approachable, informal, and community-focused

Brand Values

• •Craftsmanship & Quality
• •Family & Community
• •Passion & Joy
• •Nostalgia & Fun
• •Representation

Best Practices

• •Lead with Gratitude: Always start and end announcements, especially about sales or restocks, with a genuine "thank you." This reinforces the brand’s grateful and community-focused tone.
• •Use a Personal and Approachable Voice: Write as Jess, the owner. Use "I" and "we" to refer to the brand, share small personal anecdotes (like a love for books or a mention of her kids), and use emojis to keep the tone warm and friendly.
• •Highlight the "Handmade" and "Small Business" Aspects: Consistently use keywords like "handmade," "sewn with love," "small shop," and "Latina-owned business." This communicates core values and differentiates the brand from larger competitors.
• •Create a Sense of Urgency and Exclusivity: Lean into the "drop" model. Use phrases like "Limited quantities," "Set your alarms," and "Once it's gone, it's gone!" to drive excitement and immediate action, while making customers feel like they are getting something special.
• •Foster Community in Every Post: Actively encourage interaction. Ask questions ("What character should we do next?"), create polls, and consistently direct people to the Facebook VIP group to make them feel like they are part of an exclusive club.

Social Perception

Overwhelmingly positive; perceived as a genuine, authentic small business run by a passionate creator, with high demand and a loyal customer base.

Copy Examples

• •✨ IT'S TIME! ✨ The shop re-opens tonight at 8 PM EST! Get ready to grab our latest batch of handmade magic. From spooky season favorites to sweet nostalgic prints, every piece is sewn with love right here in Michigan. Thank you for helping this mama’s dream thrive! Who’s setting their alarms? 🙋‍♀️ #TutifulCreations #HandmadeWithLove #ShopSmall #KidsFashion
• •(Video shows a close-up of a new Strawberry Shortcake-themed dress) On-screen text: The sweetest dress you ever did see! 🍓 Caption: A little bit of nostalgia, a whole lot of cute! Our new Strawberry Shortcake collection is almost here. Every stitch is made with care, ready for your little one's adventures. What character should we do next? #Nostalgia #HandmadeClothes #SewingTikTok #LatinaOwnedBusiness #StrawberryShortcake
• •Subject: You get first dibs! Our restock is LIVE! Hey, VIP! As a huge thank you for being part of our amazing community, you get early access to our latest drop! We've been working hard to bring back some of your favorites (yes, Oogie Boogie is back!) and introduce some brand-new styles we know you'll love. Thank you for your incredible support—it means the world. Happy shopping! [Link to Shop]
• •Hi everyone, it's Jess! 👋 When I'm not chasing my little ones or getting lost in a good book, this is my happy place: surrounded by fun fabrics and my trusty sewing machine. TUTIFUL CREATIONS started as a passion project, and it's grown into this incredible community because of you. Every order you place supports a family and a Latina-owned business. Thank you for being here! ❤️ #MeetTheMaker #Mompreneur #SmallBusinessOwner
• •Headline: Clothes as unique as they are. ✨ Body: Tired of the same old big-box store outfits? At TUTIFUL CREATIONS, we make fun, nostalgic, and durable handmade clothing for your little characters. From playground adventures to cozy cuddles, our pieces are made to be loved. Limited quantities available in each drop! Call to Action: Join Our VIP Group