Brand Tone

Professional & Expert, Passionate, Results-Oriented & Perfectionistic, Customer-Centric & Appreciative, Relatable & Humorous (on TikTok)

Brand Values

• •Perfection/Excellence
• •Passion
• •Attention to Detail
• •Customer Satisfaction & Trust
• •Quality & Expertise
• •Challenging the Status Quo

Best Practices

• •Anchor to 'Perfection': Ensure all copy, regardless of platform, implicitly or explicitly ties back to the core promise of achieving a perfect, high-quality result. Even more casual content should reflect pride in the standard of work.
• •Balance Passion with Professionalism: While showcasing enthusiasm is great, especially on social media, always underpin it with a sense of expertise and the meticulous nature of the work. Avoid slang or overly casual language on the website or in formal communications.
• •Focus on 'Protection of Investment': Frame services not just as cleaning or aesthetic improvement, but as a way to protect and enhance the value of the client's vehicle. This appeals to a discerning owner.
• •Use Vivid, Quality-Descriptive Language: Employ words like 'impeccable,' 'immaculate,' 'precise,' 'flawless,' 'meticulous,' 'brilliance,' and 'glow' to reinforce the high standards and superior results.
• •Adapt Formality to Platform, Not Core Values: While TikTok might allow for more humor and informality, the underlying message of passion for quality and exceptional results should remain. The 'why' behind the brand doesn't change, even if the 'how' of communication adapts.

Social Perception

High-Quality & Meticulous, Expert & Professional, Passionate Car Enthusiasts, Trustworthy

Copy Examples

• •Tutela Detailing: Beyond Clean. We deliver impeccable, precise detailing that protects your investment and achieves nothing short of perfect. Experience the art of automotive perfection.
• •Witness the transformation. This [Car Model] received our signature [Service, e.g., ceramic coating], unlocking a level of gloss and protection that truly honors its engineering. Fueled by passion, driven to exceed. #TutelaDetailing #CarCare #Perfection
• •Your vehicle deserves more than a wash – it deserves Tutela. We safeguard your automotive pride with meticulous detailing and cutting-edge protection. Invest in lasting brilliance and drive with confidence. Book your consultation today.
• •Our advanced Paint Protection Film is more than a barrier; it's peace of mind. Utilizing scientifically selected films and precise application techniques, we shield your paintwork from the elements, ensuring its pristine condition for years to come.
• •That moment when the gloss hits just right! Obsessed with bringing out the best in every ride. We don't do 'good enough'. #DetailingLife #Satisfying #CarGoals #TutelaPerfect