Brand Tone

Enthusiastic, playful, and inclusive, focusing on community and positivity. The tone should make online shopping feel accessible and fun for everyone, emphasizing unique finds and user interaction.

Brand Values

• •Inclusivity: Catering to a diverse audience with varied styles and preferences.
• •Community: Fostering a sense of belonging and interaction among customers.
• •Positivity: Maintaining an upbeat and encouraging tone in all communications.
• •Value: Providing affordable and high-quality products.
• •Innovation: Continuously updating offerings and improving the customer experience.

Best Practices

• •Maintain a consistent and enthusiastic tone across all platforms.
• •Use inclusive language to appeal to a broad audience.
• •Incorporate relevant emojis to enhance engagement and convey excitement.
• •Highlight customer testimonials and success stories to build trust.
• •Regularly update content to keep it fresh and relevant.

Social Perception

TusokOnline should be perceived as a vibrant, welcoming, and reliable online destination for unique and trendy finds. It aims to foster a sense of community, where customers feel valued and excited to share their experiences.

Copy Examples

• •"OMG! Just snagged the cutest dress from TusokOnline! #HappyCustomer #OnlineShopping"
• •"✨ Daily Dose of Fabulous Finds! Check out our new arrivals and tag a friend who needs these in their life! #TusokOnline #MustHave"
• •"We're all about celebrating individuality! Show us your style using #TusokStyle and get featured!"
• •"Your feedback matters! Tell us what you love about TusokOnline and help us improve! #CustomerLove #WeListen"
• •"Free shipping all weekend! Treat yourself—you deserve it! #TusokOnline #RetailTherapy"