Brand Tone

Playful & Fun, Family-Oriented & Inclusive, Casual & Approachable, Vibrant & Expressive

Brand Values

• •Joy & Happiness
• •Togetherness & Connection
• •Comfort & Quality
• •Individuality & Expression
• •Customer Satisfaction

Best Practices

• •Embrace Playful Language: Use lighthearted, cheerful, and slightly whimsical words. Think 'splash of joy,' 'adventure in every thread,' 'happy prints.' Avoid overly formal or technical jargon.
• •Focus on 'We' and 'You' (Inclusive): When talking about family and couple outfits, use language that fosters a sense of togetherness and shared experience. Highlight the joy of matching and creating memories together.
• •Keep it Visually Vibrant: Ensure that the language used in copy is mirrored by equally vibrant and fun imagery in social media posts and on the website. The visuals should scream 'vacation' and 'happiness.'
• •Highlight Comfort and Ease: While the prints are a key feature, consistently mention the comfort and quality of the materials. The tone should convey that looking good doesn't mean sacrificing comfort, especially for everyday and vacation wear.
• •Maintain an Upbeat and Positive Customer Interaction Style: In all communications, from social media replies to customer service emails, maintain the same friendly, approachable, and joyful tone established in the marketing copy. Ensure customer service interactions also aim to 'bring joy.'

Social Perception

Positive for Product Quality and Design, Appreciation for Matching Concept, Good Customer Service, Association with Vacation and Fun

Copy Examples

• •Headline: Make Every Day a Getaway! ✨ Body: Tired of the mundane? Slip into a Tusok original and let our vibrant prints whisk you away. Comfort, style, and a splash of joy, stitched into every piece. Shop our new collection! #TusokOnline #VacationVibes #QuirkyCool Target: General audience, social media.
• •Headline: Twin in Style, Smile Together! 👨‍👩‍👧‍👦❤️ Body: Create picture-perfect memories with Tusok’s matching family combos! From beach days to backyard BBQs, our fun, comfy outfits are made for making memories. Explore coordinated joy! #TusokFamily #MatchingOutfits #MakingMemories Target: Families, Instagram/Facebook.
• •Headline: Date Night, But Make it *Fun*. 😉 Body: Ditch the boring, embrace the bold! Our couple combo sets are perfect for pairs who love to stand out. Unique prints, comfy fits – because being in sync should feel this good. #TusokCouples #CoupleGoals #PlayfulFashion Target: Couples, social media, product page.
• •Headline: Comfort That Pops! 💥 Body: Who says everyday wear has to be dull? Tusok brings you premium cotton apparel in unique, standout prints that feel as good as they look. Embrace the feeling of vacation, daily! #TusokStyle #PrintedShirts #ComfortFirst Target: Website homepage, general product promotion.
• •Headline: Your Wardrobe’s Happy Pill! 😄👕👗 Body: Inject some serious fun into your style with Tusok! Our quirky, vibrant designs are guaranteed to bring a smile to your face and a spring to your step. Discover your new favorite outfit today! #JoyfulDressing #TusokOnline #UniquePrints Target: Email marketing, social media ads.