Brand Tone

Functional, Technical, and Professional

Brand Values

• •Quality and Compliance
• •Innovation
• •Customer Experience

Best Practices

• •Lead with Functionality: Always prioritize what the product does over abstract lifestyle promises. Use action-oriented language that highlights precision, clarity, and ease of use.
• •Incorporate Technical Specifics: Mention key features like magnification levels (e.g., "10X"), the number of LEDs, material (e.g., "Chrome Finish"), and certifications when appropriate. This reinforces the brand's identity as a quality manufacturer.
• •Maintain a Professional and Confident Tone: Avoid overly casual slang or emotive language. The voice should be that of an expert engineer or designer knowledgeable, direct, and focused on the product's superior build and performance.
• •Use a "Problem/Solution" Framework: Structure copy to identify a common frustration (e.g., "shadows during makeup application," "difficulty seeing details") and present the TUSHENGTU mirror as the ultimate solution.
• •Emphasize "Tool, not a Toy": Position the products as essential tools for personal care, beauty routines, or professional use (e.g., in hotels). This elevates the product beyond a simple accessory and justifies its medium-to-high-end positioning.

Social Perception

Reliable and Product-Focused

Copy Examples

• •Clarity in Detail. Brilliance by Design. TUSHENGTU professional-grade makeup mirrors.
• •Your daily routine, perfected. The TUSHENGTU vanity mirror features 3 light modes and 10x magnification, so you never miss a detail. Tap to shop the tool that transforms your space.
• •Engineered for flawless application, the TUSHENGTU T840 Wall-Mounted Mirror is the definitive tool for modern bathrooms and vanities. Equipped with 54 super-bright LED beads and seamless 360 rotation, it offers unparalleled control and precision.
• •Partner with TUSHENGTU: OEM/ODM for Patented, Certified LED Mirrors.
• •Tired of poor lighting? Upgrade to the mirror professionals trust. TUSHENGTU lighted mirrors provide true-to-life color and crystal-clear magnification. Backed by a 1-year warranty. Shop now for a better view.