Brand Tone

Aspirational & Romantic, Authentic & Approachable, Understated & Elegant, Inspiring & Creative

Brand Values

• •Quality & Craftsmanship
• •Individuality & Self-Expression
• •Comfort & Everyday Beauty
• •Timelessness over Trends
• •Community (potentially)

Best Practices

• •Develop a Brand Voice Guide: Create a document that outlines the key characteristics of your brand's tone (e.g., romantic, approachable, elegant), including preferred vocabulary, "do's and don'ts," and examples. This ensures everyone creating content is aligned.
• •Know Your Audience Deeply: Understand their aspirations, language, and what resonates with them. Tailor your tone to connect authentically with the "romantic & timeless bohemian" enthusiast.
• •Consistency Across All Platforms: While the style of content may vary slightly from Instagram to TikTok to email, the core brand voice should remain consistent. A customer should feel they are interacting with the same brand regardless of the channel.
• •Focus on "Show, Don't Just Tell": Instead of saying a product is "nice," describe the feeling it evokes or the experience it enhances, using evocative and sensory language that aligns with the romantic and bohemian aesthetic.
• •Review and Refine Regularly: Periodically audit your copy across all platforms to ensure it still aligns with your brand values and resonates with your audience. Solicit feedback and be open to evolving the nuances of your tone as the brand grows, without losing its core identity.

Social Perception

Aesthetically Pleasing, Inspirational Source, Desirable Lifestyle, Customer Service Dependent

Copy Examples

• •Instagram Post (New Dress): "Drift into your day with our new 'Ethereal Bloom' maxi dress. Crafted from the softest cotton, it’s a whisper of romance and a promise of effortless adventures. Find yours and let your spirit wander. ✨ #tusc #bohemianstyle #timelessfashion #newarrivals #dreamydress"
• •TikTok Video (Styling a Scarf): "3 ways to tie our 'Wildflower Silk' scarf to instantly elevate your look! Which style is your favorite? Let us know in the comments! 👇 #tuscstyle #silkscarf #bohochic #styletip #everydayelegance #shoptusc"
• •Pinterest Pin Description (Home Decor): "Create a sanctuary of calm with our handwoven 'Sunset Glow' throw. Perfect for adding a touch of warmth and timeless bohemian charm to your living space. Shop unique home finds at tusc.co. #tuschoome #bohemiandecor #handmadehome #cozyliving #interiorsinspiration"
• •Website Product Description (Ceramic Mug): "Sip your morning brew from our 'Artisan Earth' mug, handcrafted with a unique glaze that mirrors the subtle beauty of nature. Each piece is a small work of art, designed to bring a moment of quiet joy to your daily ritual. Durable, beautiful, and perfectly imperfect."
• •Email Newsletter Subject Line: "Just In: Pieces to Inspire Your Timeless Style ✨" (Body snippet: "Discover our latest collection, filled with romantic silhouettes, earthy tones, and artisanal details that speak to your unique spirit. Explore looks designed to be cherished for seasons to come...")