Brand Tone

Creative and Inspiring, Friendly and Approachable, Passionate and Enthusiastic, Educational and Helpful, Community-Oriented

Brand Values

• •Craftsmanship: The looms themselves are highlighted as being made from quality Baltic Birch plywood with a beautiful finish, indicating a value for well-made tools.
• •Creativity and Innovation: The development of looms for various shapes (hexagons, jewels, trapezoids) and different yarn weights (fine sett, extra-fine sett) demonstrates innovation within the pin loom craft. The brand encourages users to explore endless design possibilities.
• •Joy of Making: The overarching message is about the enjoyment and satisfaction derived from the craft of weaving, regardless of skill level.
• •Sharing and Connection: Sharing knowledge, patterns, and fostering a community of makers is a core principle. The tagline "Let's pin loom weave the world together!”© further emphasizes this.
• •Accessibility: Pin looms are presented as an accessible way to get into weaving without large equipment or investment, making the craft available to more people.

Best Practices

• •Embrace the Joy of Craft: Always convey the pleasure and satisfaction of creating something by hand. Use words like "joyful," "fun," "delightful," and "satisfying."
• •Be an Encouraging Guide: Write as if you're a friendly mentor. Offer clear, simple explanations and anticipate the questions a beginner might have. Avoid overly technical jargon where possible, or explain it gently.
• •Show, Don't Just Tell, the Possibilities: Use vivid descriptions of potential projects and share inspiring images (as the brand already does well with Gale Zucker's photography). Focus on the transformation from yarn to finished object.
• •Foster Community Spirit: Regularly include calls to connect, share, and learn together. Highlight user-generated content when appropriate and use inclusive language ("we," "us," "together").
• •Maintain Authenticity through Passion: Let Gabi van Tassell's genuine enthusiasm for pin looming continue to be the core of the brand's voice. Personal anecdotes, tips from her own experience, and a clear love for the craft resonate strongly with the audience.

Social Perception

Positive and Appreciative, Innovative Tool, Supportive Community, High-Quality Niche Product, Inspiring Creativity

Copy Examples

• •Headline: Unlock a World of Hexagons! Discover TURTLE Looms. Body: Dive into the joyful craft of pin loom weaving with our beautifully crafted TURTLE Looms. Perfect for transforming your yarn stash into stunning coasters, cozy blankets, and unique wearables. Easy to learn, endlessly creative. Weave your first hexagon today! Visit turtleloom.com. (Tone: Inspiring, Friendly, Encouraging)
• •Headline: Got Sock Yarn? Get a TURTLE Loom™ Fine Sett! Body: Don't let that precious sock yarn languish! Our TURTLE Loom™ Fine Sett is perfectly designed for fingering and sock weight yarns, creating beautiful, delicate fabric for your intricate projects. Finally, a purposeful and fun way to use every last yard! Explore the possibilities at turtleloom.com. (Tone: Problem-solving, Enthusiastic, Practical)
• •Headline: Join the TURTLE Loom Weaving Community! Body: Share your makes, get inspired, and learn new techniques with fellow hexagon weavers! At TURTLE Looms, we believe in weaving the world together, one hexagon at a time. Find tutorials, project ideas, and connect with us at turtleloom.com and our BluebonnetCrafters Etsy shop. Let's get weaving! (Tone: Community-Oriented, Welcoming, Engaging)
• •Headline: Handcrafted Quality, Endless Creativity: The Original TURTLE Loom™. Body: Experience the unique patented design of the Original TURTLE Loom™, made from quality Baltic Birch. Weave perfect plain weave hexagons for everything from home décor to fashion accessories. Clear instructions included. Start your weaving adventure! (Tone: Quality-focused, Informative, Direct)
• •Headline: From Scraps to Treasures with TURTLE Looms! Body: Breathe new life into your yarn leftovers! TURTLE Looms make it easy and fun to create beautiful, small woven pieces that can become so much more. Think unique gifts, charming embellishments, or your next heirloom project. It's amazing what a little loom can do! See what's new at turtleloom.com. (Tone: Resourceful, Playful, Inspiring)